# Tasty Ancient Grains Waffles This Breakfast Treat by Nature's Path is a Healthy Alternative By Kalin Ned | Published 2018-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grains-waffles References: [naturespath](https://www.naturespath.com/en-ca/products/natures-path-foods/ancient-grains-waffle/) The Ancient Grains Waffles by [Nature's Path](https://www.trendhunter.com/trends/protein-granolas) is sure to be a popular choice for those who are looking to start their day with a nutritious kick. The overall convenience of such products makes them extremely popular with individuals who don't have time in the day to prepare a full meal. As a result, items like [frozen waffles](https://www.trendhunter.com/trends/eggo-protein-waffles) are exceptionally popular as they fit a wide range of palettes — consumers can opt-in for sweet or savory spreads, making the product a versatile option. Nature's Path aims to give individuals on-the-go a healthy base choice with its Ancient Grains Waffles. Light and crispy, the blend features important nutritious ingredients that are a viable source for fiber, as well as omega-3 acids. Featuring nine grains, including Khorasan wheat, spelt, rolled oats, and quinoa, Nature's Path also adds a honey boost to its Ancient Grains Waffles. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Convenience Foods:** The rise of busy lifestyles and health consciousness creates a great opportunity for food companies to create healthy and convenient alternatives to traditional meals. - **Ancient Grains:** Using unique and nutritious grains in food products allows companies to differentiate themselves and cater to the growing trend of health-focused consumers. - **Versatile Products:** Creating products that can be customized to fit different tastes and preferences provides a competitive edge and appeals to a wider range of consumers. ### Where This Applies - **Food and Beverage:** Innovation in the food and beverage industry can revolve around using unique ingredients and finding convenient and nutritious ways to appeal to consumers who are busy but still value health and wellness. - **Retail:** Retail companies can capitalize on this trend by stocking shelves with healthy and convenient food options in order to appeal to consumers who are constantly on the go. - **Agriculture:** The rise of ancient grains creates an opportunity for agricultural companies to focus on producing these unique and nutritious crops in order to cater to the growing demand for health-focused foods. ## Related on Trend Hunter - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md) - [Homestyle Protein Waffles](https://www.trendhunter.com/trends/homestyle-power-waffles.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Regeneratively Farmed Pancake Mixes](https://www.trendhunter.com/trends/einkorn-pancake-and-waffle-mix.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md)