# Vibrant Globally Inspired Entrees Grainful Offers a Bold Range of Healthy, Whole Grain-Based Meals By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grainful References: [projectnosh](https://www.projectnosh.com/food-wire/2018/grainful-unveils-new-product-reformulations-packaging-expo-west/) & [grainful](https://www.grainful.com/frozen-entrees/) At Natural Products Expo West, Grainful introduced consumers to its boldly branded range of frozen entrees, which now feature fresh packaging and refined formulas. In 2017, Grainful became apart of the [Chobani Food Incubator](https://www.trendhunter.com/trends/daily-harvest-2), which played a vital part in its rebranding and product improvement process. Grainful's new and improved range now includes a gluten-free grain blend of whole oats, quinoa and sorghum, as well as globally inspired options like [Tuscan Bean & Kale](https://www.trendhunter.com/trends/aqua-di-venus-ros), Jambalaya and Thai Curry. Alongside options like Ranchero Chicken, Grainful offers [Vegetarian Chili](https://www.trendhunter.com/trends/pepperfect-chickn) and Chana Masala, which was expressly created as a hearty vegan meal. As well as featuring wholesome, authentic ingredients in its products, Grainful notes that "our frozen entrees are made in Ithaca, by a real chef in a real kitchen." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Bold Branding:** Grainful's rebranding process highlights the potential to differentiate from competitors through visual identity and messaging. - **Globally Inspired Flavors:** The popularity of global food culture presents an opportunity for companies to develop products that offer unique international flavors and ingredients. - **Convenient Frozen Meals:** Consumer demand for convenient, on-the-go meals creates a space for innovation in frozen food products that offer both health and flavor benefits. ### Who This Affects Most - **Frozen Foods:** Grainful's success in developing healthy, globally inspired frozen meals presents opportunities for other companies in the frozen food industry to differentiate through flavor and branding. - **Plant-based Foods:** Grainful's expansion into vegan options reflects the growing consumer demand for plant-based meal options and presents opportunities for innovation in this industry. - **Food Incubation and Acceleration:** Grainful's involvement in the Chobani Food Incubator program exemplifies the potential for food incubators and accelerators to provide resources and support for emerging food brands seeking growth and innovation. ## Related on Trend Hunter - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Seed Oil-Free Frozen Entrees](https://www.trendhunter.com/trends/seed-oil-free-frozen-entrees.md) - [International Cuisine Frozen Meals](https://www.trendhunter.com/trends/saffron-road-frozen-meals.md) - [Minimally Processed Frozen Meals](https://www.trendhunter.com/trends/cilantro-chicken-baja-lifebowl.md) - [Flavorful Grain-Free Granolas](https://www.trendhunter.com/trends/grainfree-granolas.md)