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# Vegetable-Based Rice Blends
This Line of Grain-Free Rice is Made with Nothing but Vegetables

By Katherine Pendrill | Published 2016-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grainfree-rice
References: [preparedfoods](http://www.preparedfoods.com/articles/118764-boulder-canyon-grain-free-rice) & [bouldercanyonfoods](http://www.bouldercanyonfoods.com/products/riced-vegetables)

[Boulder Canyon](https://www.trendhunter.com/trends/boulder-canyon-wavy-grillos-classic-dill-pickle) Authentic Foods recently debuted a line of grain-free rice that is made from nothing but vegetables. The [ready-to-eat side dishes](https://www.trendhunter.com/trends/readytoheat-rice) are not only designed for those looking for a [low-carb alternative](https://www.trendhunter.com/trends/carb-alternatives) to rice, but they are also ideal for those who are looking for a simple way to incorporate more vegetables into their diet.

The Boulder Canyon Riced Vegetables are pre-packaged side dishes made up of pre-washed, pre-cut vegetables such as broccoli, carrots, cauliflower and sweet potatoes. Because the vegetables have already been riced, it means that consumers can enjoy a healthy, low-carb side dish without the need to use a food processor or any other kitchen gadget. The grain-free rice is also extremely easy to cook and can "go from package to plate in just three minutes."

Gluten-free and available in multiple different flavored varieties, Boulder Canyon Riced Vegetables is a perfect alternative to traditional grains.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 30% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Grain-free Rice:** The rise of grain-free rice made from vegetables presents an opportunity for companies to create innovative, healthier alternatives to traditional grains.
- **Vegetable-based Side Dishes:** The growing popularity of vegetable-based side dishes provides a disruptive innovation opportunity for food companies to offer convenient, pre-packaged options that help consumers incorporate more vegetables into their diet.
- **Low-carb Alternatives:** The increasing demand for low-carb alternatives like vegetable-based rice blends opens up opportunities for businesses to develop creative and tasty products that cater to health-conscious consumers.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can tap into the trend of vegetable-based rice blends to offer innovative and nutritious options to health-conscious consumers.
- **Health and Wellness:** The health and wellness industry can leverage the popularity of grain-free rice made from vegetables to create products that support low-carb and vegetable-focused diets.
- **Convenience Food:** The convenience food industry can seize the opportunity presented by vegetable-based side dishes to provide time-saving and wholesome options for individuals seeking quick and healthy meal solutions.

## Related on Trend Hunter

- [Grain-Free Side Dishes](https://www.trendhunter.com/trends/riced-hearts-of-palm.md)
- [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md)
- [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md)
- [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md)
- [Cauliflower Seasoned Rice Blends](https://www.trendhunter.com/trends/mexican-cauliflower-rice.md)
- [Grain-Free Frozen Burritos](https://www.trendhunter.com/trends/grain-free-frozen-burritos.md)
- [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md)
- [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md)
- [Sustainable Low-Carb Food Ranges](https://www.trendhunter.com/trends/carb-alternatives.md)
