# Free-From Pretzel Snacks FitJoy Launched Grain-Free Peanut Butter-Filled Nuggets at Expo West By Grace Mahas | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grainfree-peanut-butterfilled-nuggets References: [nosh](https://www.nosh.com/food-wire/2020/fitjoy-foods-debuting-grain-free-peanut-butter-filled-nuggets-at-expo-west/) & [fitjoyfoods](https://fitjoyfoods.com/search?q=pretzel+nuggets) Austin-based company [FitJoy Foods](https://www.trendhunter.com/trends/grain-free-cracker) is debuting its new Grain-Free Peanut Butter-Filled Nuggets at this year's Natural Products Expo West at booth #8118. The better-for-you snack will roll out on shelves September 2020 with a $5.99 suggested retail price and is not only grain-free but also free of gluten, maltitol, GMOs, and artificial flavors and sweeteners. The FitJoy Grain-Free Peanut Butter-Filled Nuggets are made from real ingredients including unrefined organic cassava flour, a rich source of vitamin C and potassium. Because the flour is unrefined, the floor still boasts its germ and bran, components of the grain that offer healthy fats and fiber. The new [free-from snack](https://www.trendhunter.com/trends/junkless-drizzled) is ideal for wellness-minded consumers as well as those living with celiac disease. Image Credit: FitJoy Foods ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Grain-free Snacks:** Opportunity for disruptive innovation in the snack industry offering healthier options for wellness-minded consumers and those with dietary restrictions. - **Free-from Products:** Opportunity for disruptive innovation in the food industry creating products that are free of common allergens and artificial ingredients. - **Real Ingredient Focus:** Opportunity for disruptive innovation in the food industry creating snacks with a focus on real, unrefined ingredients that offer nutritional benefits. ### Who This Affects Most - **Snack Industry:** There is an opportunity to disrupt the snack industry by offering healthier, grain-free options that cater to consumers with dietary restrictions. - **Food Industry:** There is an opportunity to disrupt the food industry by creating more free-from products that are free of common allergens and artificial ingredients. - **Health and Wellness Industry:** The health and wellness industry can disrupt the market by promoting the benefits of real, unrefined ingredients in snacks and promoting them to conscious consumers as a healthier snack option. ## Related on Trend Hunter - [Gluten-Free Filled Pretzels](https://www.trendhunter.com/trends/filled-pretzels1.md) - [Sandwich-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/pbj-berry-pretzel-nuggets.md) - [Gluten-Free Pretzel Nuggets](https://www.trendhunter.com/trends/soft-pretzel-nuggets.md) - [Peanut Butter-Filled Pretzel Sticks](https://www.trendhunter.com/trends/filled-pretzel-stick.md) - [Free-From Chocolate Nugget Snacks](https://www.trendhunter.com/trends/livias-nugglets.md) - [Grain-Free Naan Pretzels](https://www.trendhunter.com/trends/naan-pretzels.md) - [Pizza-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-nuggets.md) - [Salty-Sweet Filled Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-sticks.md) - [Filled Granola Butter Bites](https://www.trendhunter.com/trends/filled-chocolate-bites.md)