# Experimental Grain Whiskys Compas Box's Limited-Edition Grain Whisky Pushes Category Boundaries By Laura McQuarrie | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-whisky References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/02/compass-box-debuts-experimental-grain-whisky/)  [Compass](https://www.trendhunter.com/trends/nectarosity) Box created a limited-edition Experimental Grain Whisky that tests the boundaries of the Scotch category with a portion of the spirit made from 100% peated malted barley. This peated malted barley sourced from [Loch Lomond Distillery](https://www.trendhunter.com/trends/loch-lomond) makes up a third of the recipe. Despite the fact that the liquid might be 100% malt because it is produced in a column still rather than a pot still, it must be defined as a grain whisky due to Scotch regulations. The 46% ABV expression also incorporates grain whiskies aged in re-charred barrels and hogsheads, which infuse the liquid with crème brûlée notes to complement the herbal and spicy ones present. For a unique twist on tradition, the colorful packaging for the product references technical distillation textbooks, as well as drawings from Pablo Picasso. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Experimental Grain Whiskys:** The trend of experimenting with non-traditional grains, aging techniques and unique packaging design in the whisky industry presents opportunities for companies to disrupt the category with unique flavor profiles and branding. - **Limited-edition Spirits:** Limited-edition releases such as Compass Box's Experimental Grain Whisky meet consumer demand for exclusive products, and offer companies an opportunity to test the market with new flavors and packaging designs. - **Peated Malted Barley:** The use of non-traditional grains such as peated malted barley in whisky production presents opportunities for companies to disrupt the market with unique flavor profiles that appeal to both traditional and non-traditional whisky drinkers. ### Where This Applies - **Whisky Distilleries:** Whisky distilleries can innovate by experimenting with non-traditional grains, aging techniques and unique packaging design to create unique products with wide appeal. - **Packaging:** The trend of unique packaging design in the whisky industry presents opportunities for companies to disrupt the category by creating eye-catching and memorable packaging that appeals to both whisky lovers and collectors. - **Retail:** Retailers can capitalize on the trend of limited-edition spirits by stocking exclusive products that appeal to whisky enthusiasts and collectors looking for something unique and special. ## Related on Trend Hunter - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-co-the-experimental-series.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Experimental Whiskey Spirits](https://www.trendhunter.com/trends/copenhagen-distillery-whisky-rare-no4.md) - [Experimental Scotch Whiskey Spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey.md) - [Pastry-Inspired Whiskys](https://www.trendhunter.com/trends/nectarosity.md) - [Luscious Blended Scotch Whiskeys](https://www.trendhunter.com/trends/blended-scotch-whiskey.md) - [Peated American Bourbons](https://www.trendhunter.com/trends/peated-bourbon.md) - [Ancient Grain Whiskeys](https://www.trendhunter.com/trends/devine-distillery.md) - [Flavor-Fused Whiskys](https://www.trendhunter.com/trends/glenlivet-rum-and-bourbon.md)