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# Canned Grain Powders
These Grain Powders Are Offered in Vibrant Packaging

By Mishal Omar | Published 2017-09-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grain-powder
References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/09/xianmofang-grain-powder.html)

This grain powder collection forgoes traditional branding to offer a series of products that draw the eye with modern designs and vibrant colors.

These products were created for Xian Mo Fang, by the designer and illustrator Nio Ni. They feature a wide range of grain powders -- a product that is traditionally used to make beverages and food items like misu. These particular grain powders come in [sleek white cans](https://www.trendhunter.com/trends/siesta-co) with rubber lids, while [vibrant imagery](https://www.trendhunter.com/trends/betterforyou-snack-packaging) of various beans and vegetables reveal the ingredients and flavors of each individual can.

By revamping a product that tends to be branded in a simple and traditional way, Nio Ni is able to completely shift how consumers may perceive this particular collection of grain powders.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 72% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Modernized Packaging:** Disruptive innovation opportunity: Explore innovative and eye-catching packaging designs to attract consumers.
- **Revamped Branding:** Disruptive innovation opportunity: Rethink traditional branding strategies to redefine consumer perceptions of a product.
- **Creative Ingredient Display:** Disruptive innovation opportunity: Experiment with visually appealing ways to showcase product ingredients and flavors.

### Where This Applies

- **Food and Beverage Packaging:** Disruptive innovation opportunity: Develop new packaging solutions that enhance visual appeal and differentiate products from competitors.
- **Food and Beverage Branding:** Disruptive innovation opportunity: Challenge traditional branding strategies and create unique brand experiences to captivate consumers.
- **Food and Beverage Ingredient Display:** Disruptive innovation opportunity: Inventive methods to visually highlight ingredients and flavors in food and beverage products.

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