# Grain-Free Protein Cereals HighKey's Protein Cereal Flavors are Based on Childhood Favorites By Laura McQuarrie | Published 2020-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-free-protein-cereal References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/15712-highkey-unveils-grain-free-protein-cereal) & [facebook](https://www.facebook.com/HighKeySnacks/photos/a.296728014366181/536452490393731/?type=3&theater) [HighKey](https://www.trendhunter.com/trends/birthday-cake-bites) is introducing low-carb, grain-free Protein Cereal in varieties that are based on [nostalgic childhood cereal flavors](https://www.trendhunter.com/trends/kos-3). The gluten-free and keto-friendly cereals come in at just 90 calories and one gram of sugar per serving, and can be purchased in three flavors: Cinnamon, Frosted and Cocoa. As Joe Ens, co-chief executive officer of HighKey, describes: "Our Protein Cereal brings back the childhood favorites to those that have had to give up on the classic category, but this time, it’s made grain-free with protein crisps and [natural sweeteners](https://www.trendhunter.com/trends/legion-protein-cereal), so consumers can enjoy our guilt-free flavors that are just as delicious as they remembered.” While many consumers are looking from free-from and keto-friendly products to support their daily life, people are ultimately looking for great-tasting options with better-for-you benefits. Image Credit: HighKey ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grain-free Cereal:** Creating low-carb, grain-free cereal options that are both nostalgic and keto-friendly. - **Keto-friendly Products:** Developing products that cater to consumers looking for free-from and keto-friendly options while still providing great taste. - **Natural Sweeteners:** Exploring natural sweeteners as a healthy alternative to traditional sugar in cereal products. ### Industries Being Reshaped - **Food and Beverage:** Innovating the food and beverage industry by creating nostalgic cereal options that cater to health-conscious consumers. - **Health and Wellness:** Providing better-for-you options that cater to the growing demand for keto-friendly and natural sweetener options in the health and wellness industry. - **Retail:** Meeting increased consumer demand and sales of low-carb, grain-free and keto-friendly products through the innovation of healthy cereal options in the retail industry. ## Related on Trend Hunter - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md) - [Single-Serve Keto Cereals](https://www.trendhunter.com/trends/cereal-in-a-bag.md) - [Grain-Free Cereal Bars](https://www.trendhunter.com/trends/grain-free-cereal-bar.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Plant Protein Keto Cereals](https://www.trendhunter.com/trends/natures-path-organic-keto-cereal.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md)