# Bone Broth-Coated Dog Foods 'I and love and you' Debuted 'Baked & Saucy' Grain-Free Pet Food By Laura McQuarrie | Published 2019-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-free-pet-food References: [businesswire](https://www.businesswire.com/news/home/20190228005299/en) & [iandloveandyou](https://www.iandloveandyou.com/shop/baked-saucy-dry-dog-food-beef-sweet-potato) Many pet owners are turning to free-from meals for their furry friends, including [grain-free pet food](https://www.trendhunter.com/trends/specialized-pet-nutrition) in particular, as some dogs are allergic to corn, wheat and other common grains. 'I and love and you' recently introduced a pair of grain-free Baked & Saucy [oven-baked dog food](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites) that's coated in savory bone broth. As such, the versatile pet meal can be served dry or wet with the addition of water to create gravy. This first-of-its-kind [bone broth-coated](https://www.trendhunter.com/trends/bone-broth-plus) wet/dry food offers a simple way for pet owners to add variety to dog's meals. The nourishing Baked & Saucy products are offered in varieties like Chicken + Sweet Potatoes and Beef + Sweet Potatoes, which are made with simple, wholesome ingredients like peas, potatoes and meat, with added vitamins and probiotics for additional health support. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Grain-free Pet Food:** Disruptive innovation opportunity: Develop more varieties of grain-free pet food to cater to the growing demand from pet owners concerned about their pets' allergies. - **Bone Broth-coated Pet Food:** Disruptive innovation opportunity: Explore the use of bone broth coating for pet food as a way to enhance both the taste and nutritional content of the product. - **Wet/dry Pet Food:** Disruptive innovation opportunity: Create more wet and dry pet food options that can be easily mixed to provide variety and customization for pet owners. ### Industries Being Reshaped - **Pet Food:** Disruptive innovation opportunity: Develop innovative and specialized pet food products, like grain-free and bone broth-coated options, to address specific dietary needs of pets and attract more health-conscious pet owners. - **Meat and Poultry:** Disruptive innovation opportunity: Collaborate with pet food brands to utilize meat and poultry by-products, like bone broth, in pet food production, reducing waste and creating new revenue streams. - **Health and Wellness:** Disruptive innovation opportunity: Partner with health and wellness brands to incorporate probiotics and other beneficial ingredients in pet food products, catering to the growing demand for healthier options in the pet industry. ## Related on Trend Hunter - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Dog-Friendly Squeezable Gravies](https://www.trendhunter.com/trends/goodboy-gravies.md) - [Functional Canine Bone Broths](https://www.trendhunter.com/trends/pooch-mutt-bone-broths.md) - [Allergy-Friendly Dog Foods](https://www.trendhunter.com/trends/allergy-friendly-dog-food.md) - [Condiment-Like Meal Toppers](https://www.trendhunter.com/trends/sauce-for-dogs.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Kombucha-Inspired Meal Toppers](https://www.trendhunter.com/trends/meal-topper.md) - [Oven-Baked Dog Foods](https://www.trendhunter.com/trends/oven-baked-dog-food.md)