# Grain-Free Cereal Bars Magic Spoon's Cookies & Cream Cereal Bars are High in Protein, Low in Carbs By Laura McQuarrie | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-free-cereal-bar References: [nosh](https://www.nosh.com/news/2021/magic-spoon-tests-moving-out-of-the-cereal-aisle) & [magicspoon](https://magicspoon.com/)  D2C cereal brand [Magic Spoon](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals) responded to consumer demand for grain-free cereal bars by creating a limited run of Cookies & Cream cereal bars. High in protein and low in carbs like its better-for-you, [keto breakfast cereals](https://www.trendhunter.com/trends/high-protein-bites), the limited product sold out within just 48 hours of launching online. Consumers are stocking up on a range of eat-at-home and long-lasting cereal products such as breakfast cereals, granola bars and other cereal bars in response to extended periods of time living and working at home. Magic Spoon's free-from cereal is available in fan-favorite flavors like Cocoa, Frosted, Fruity, Blueberry, Peanut Butter and Cinnamon, which leaves plenty of room for more grain-free cereal bars to be created in the future. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Grain-free Cereal Bars:** The trend towards grain-free and low-carb diets creates opportunities for more grain-free cereal bars. - **Direct-to-consumer Cereal Brands:** The rise of direct-to-consumer cereal brands like Magic Spoon allows for more personalized and innovative cereal products. - **At-home Cereal Products:** Increased demand for at-home and long-lasting cereal products creates opportunities for more inventive and convenient cereal options. ### Where This Applies - **Food and Beverage:** There is room for disruptive innovation within the food and beverage industry to create more personalized and healthier cereal products. - **E-commerce:** The popularity of D2C cereal brands creates opportunities for innovation within the e-commerce industry for more user-friendly ordering and distribution processes. - **Fitness and Wellness:** The trend towards healthier and low-carb diets creates opportunities for the fitness and wellness industry to create more customized and nutritious products. ## Related on Trend Hunter - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [High-Protein Cereal Bars](https://www.trendhunter.com/trends/magic-spoon-treats.md) - [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md) - [Free-From Protein-Packed Granolas](https://www.trendhunter.com/trends/magic-spoon-protein-granola.md) - [Nostalgic High-Fiber Cereals](https://www.trendhunter.com/trends/high-fiber-cereal.md) - [Sugar Cookie Cereals](https://www.trendhunter.com/trends/sugar-cookie-cereal.md) - [Protein-Forward Toaster Pastries](https://www.trendhunter.com/trends/magic-spoon-protein-pastries.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md)