# Grain-Free Baking Mixes Grainless Baking Company's Mix is Made with Vegetables, Fruit & Quinoa By Laura McQuarrie | Published 2019-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-free-baking-mix References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4049-top-innovations-at-summer-fancy-food) & [grainlessbaking](https://www.grainlessbaking.com/products/grainless-pancake-waffle-mix) Grainless Baking Company's grain-free baking mix is touted as a guilt-free product that's made with 100% vegetables, fruit, quinoa and organic coconut sugar as a sweetener. The Grainless Pancake & Waffle Mix has the potential to create everything from gluten-free crepes and blintzes to other [comforting breakfast foods](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix) with its free-from mix, made without corn, nuts and soy. The paleo-friendly baking mix appeals to a growing number of consumers who are making the switch to [gluten-free products](https://www.trendhunter.com/trends/kosher-for-passover-products), as well as those who are simply looking to double down on eating foods that are natural, less processed and made with fewer ingredients. In the [baking mix category](https://www.trendhunter.com/trends/banana-bread-mix), Grainless Baking Company's Grainless Pancake & Waffle Mix was named a Specialty Food Association 2019 sofi Award winner. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 84% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Ingredients:** The use of 100% vegetables, fruit, and quinoa in Grainless Baking Company's grain-free baking mix highlights the trend towards natural ingredients in food products. - **Gluten-free Products:** Grainless Pancake & Waffle Mix appeals to consumers seeking gluten-free alternatives, showcasing the growing trend towards gluten-free products. - **Paleo-friendly Foods:** The paleo-friendly nature of Grainless Baking Company's baking mix taps into the trend of consumers opting for food choices that align with the paleo diet. ### Where This Applies - **Health Food:** The use of natural ingredients in Grainless Baking Company's baking mix presents an opportunity for innovation within the health food industry. - **Gluten-free Food:** The gluten-free aspect of Grainless Pancake & Waffle Mix identifies an opportunity for growth within the gluten-free food industry. - **Paleo Diet:** Grainless Baking Company's paleo-friendly baking mix taps into the market demand for paleo diet-friendly food products, opening up opportunities within the paleo diet industry. ## Related on Trend Hunter - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Regeneratively Farmed Pancake Mixes](https://www.trendhunter.com/trends/einkorn-pancake-and-waffle-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Sourdough Baking Mixes](https://www.trendhunter.com/trends/sourdough-baking-mix.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Breadfruit Baking Mixes](https://www.trendhunter.com/trends/breadfruit-pancake.md) - [Konjac-Powered Baking Mixes](https://www.trendhunter.com/trends/better-for-you-baking-mixes.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Nutritious Pancake Mixes](https://www.trendhunter.com/trends/nutritious-pancake-mix.md)