# Pro-Grade Video Editing Apps The Grain by Moment App Offers Access to Handcrafted Presets By Michael Hemsworth | Published 2021-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/grain-by-moment-app References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/apps/grain-video-coloring-app/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [apps.apple](https://apps.apple.com/app/apple-store/id1482307157) The Grain by Moment app is a pro-grade video editing solution for those looking to enjoy premium features and functions right from their smartphone. The app offers access to tools for grading footage as well as a number of different effects, overlays and looks to give the final cut the best-quality aesthetic possible. The app focuses on an intuitive user interface that likens the video editing process to the act of editing a photo with dials for changing color, texture, grain, borders, light leaks and more. The Grain by Moment app provides access to ready-made finishes created by filmmakers that each have their own set of effect layers, color adjustments and overlays. Users can also create their very own presets for person use or sharing. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Pro-grade Video Editing:** There is an opportunity for developing more pro-grade features and apps for video editing on mobile devices. - **Handcrafted Presets:** The market for handcrafted presets for video editing apps is growing, offering an opportunity to create unique and customized presets. - **Intuitive User Interface:** Developing user interfaces that simplify and streamline the video editing process, similar to the approach of editing photos, presents an opportunity for disruptive innovation. ### Who This Affects Most - **Mobile App Development:** There is demand for more advanced video editing apps on mobile devices that offer pro-grade features and handcrafted presets, making it an attractive market for developers. - **Video Production:** The demand for handcrafted presets and pro-grade video editing features presents an opportunity for video production companies to expand their services and offer more customization options to clients. - **Photography:** Developing editing software that utilizes similar approaches to editing photos can expand the market for photo editing tools and allow photographers to expand their skill set and services. ## Related on Trend Hunter - [Mobile Editing Tools](https://www.trendhunter.com/trends/mattebox.md) - [Vintage Photo Effects](https://www.trendhunter.com/trends/grainify.md) - [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md) - [Mobile Video Editors](https://www.trendhunter.com/trends/filma.md) - [Pro-Level Mobile Editing](https://www.trendhunter.com/trends/premiere-on-iphone.md) - [Cinematic Video Streaming Apps](https://www.trendhunter.com/trends/detail-app.md) - [AI-Powered Video Editing Apps](https://www.trendhunter.com/trends/ai-video-editing-app.md) - [Expansive Premium Editing Apps](https://www.trendhunter.com/trends/editing-app-1.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md)