# Cloudy Superfood Refreshments Viral Cloud Drinks Inspired the Grain & Berry Cloud 9 Collection By Laura McQuarrie | Published 2026-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grain-berry-cloud-9 References: [restaurantmagazine](https://www.restaurantmagazine.com/grain-berry-cloud-9-tropical-flavors-summer-menu/) & [grainandberry](https://grainandberry.com/)  Aesthetically pleasing cloud drinks are all over social media this summer, and a convenient alternative to doing it yourself and decorating the inside of a cup with heavy whipping cream is to order from the [Grain & Berry](https://www.trendhunter.com/trends/elvis-whiskey) Cloud 9 menu. This limited-time lineup is a celebration of beautifully crafted beverages and [superfoods, fresh-cut fruit and creamy coconut](https://www.trendhunter.com/trends/oola-bowls). In the collection, some of the seasonal creations that are ready to savor include the Head in the Clouds Smoothie (featuring a blend of coconut cream, tropical fruits, coconut water, almond milk and spirulina,) the Daydream Bowl, and the Cloud Base—Grain & Berry's first new base option in years. “People are looking for something that fits naturally into the rhythm of summer, whether that’s a refreshing treat after a workout, a quick afternoon reset or something that simply feels fun to share with friends,” said Trey Kessler, CEO of Grain & Berry. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 50% | Activity: 59% | Freshness: 85% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social-first Beverages:** Viral drink aesthetics are turning limited-time menu items into shareable wellness experiences that blend visual novelty with everyday refreshment. - **Functional Summer Treats:** Seasonal smoothies and bowls with ingredients like spirulina, coconut water and fresh fruit create space for indulgent formats that still signal health and performance. - **Cloud-inspired Menus:** Creamy layered textures and dreamy presentation styles are reframing premium beverage innovation around sensory escapism and social media appeal. ### Who This Affects Most - **Quick-service Restaurants:** Fast-casual operators are using trend-led beverages and bowls to refresh menus quickly while capturing consumer interest in fun, better-for-you occasions. - **Health and Wellness:** Superfood-forward refreshments connect functional nutrition with lifestyle-driven consumption, expanding wellness beyond supplements into visually engaging foodservice formats. - **Food and Beverage:** Limited-time flavor platforms built around coconut, tropical fruit and creamy bases support faster product testing and differentiation in a crowded refreshment market. ## Related on Trend Hunter - [Mix-and-Drink Matcha Lattes](https://www.trendhunter.com/trends/mix-and-drink.md) - [Beaded Beverage Carriers](https://www.trendhunter.com/trends/specialty-drinks.md) - [Fluffy Matcha Margaritas](https://www.trendhunter.com/trends/double-matcha-margarita.md) - [Limited-Edition Strawberry Beverages](https://www.trendhunter.com/trends/strawberry-drinks.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Cherry Cake-Inspired Drinks](https://www.trendhunter.com/trends/black-forest-mocha.md) - [Sweet Potato Mousse Lattes](https://www.trendhunter.com/trends/sweet-potato-mousse-latte.md) - [Dippable Summer Pastries](https://www.trendhunter.com/trends/cornetti.md) - [Celebratory Blue-Orange Beverages](https://www.trendhunter.com/trends/new-york-energy-refresher.md)