# Icelandic-Style Scottish Yogurts The Graham’s Family Dairy Skyr Yogurts are Fat-Free By Michael Hemsworth | Published 2018-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grahams-family-dairy References: [foodbev](https://www.foodbev.com/news/grahams-family-dairy-skyr-yogurts/) & [grahamsfamilydairy](https://www.grahamsfamilydairy.com) The Graham’s Family Dairy Skyr Yogurts have been introduced by the brand as a new line of [Icelandic-style dairy products](https://www.trendhunter.com/trends/icelandic-provisions-salted-caramel-banana) that will offer a distinctly satisfying taste and texture for consumers to enjoy. The yogurts come in five flavor options including 'Natural,' 'Strawberry,' 'Victoria Plum,' 'Passionfruit, Mango & Papaya' and 'Lemon' to make them appealing for consumers of all ages. Each of the yogurts have a fat-free profile and are made with Scottish skimmed milk, fresh fruits and live cultures. The yogurts identify an increased shift towards [natural protein dairy products](https://www.trendhunter.com/trends/strawberry-protein-yog) amongst consumers looking for a healthier way to stave off hunger during the day. The Graham’s Family Dairy Skyr Yogurts are set to be made available now in Scotland at Saindbury's and [Aldi](https://www.trendhunter.com/trends/high-protein-ice-cream). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Protein Dairy Products:** The increased shift towards natural protein dairy products presents an opportunity for brands to develop innovative and healthy options. - **Fat-free Dairy Products:** The demand for fat-free dairy products creates a space for companies to produce innovative and low-fat alternatives. - **Icelandic-style Yogurts:** The popularity of Icelandic-style yogurts offers a disruptive innovation opportunity for brands to create unique and indulgent dairy products. ### Industries Being Reshaped - **Dairy Industry:** The dairy industry can leverage the trend of natural protein and fat-free dairy products by introducing new offerings to meet consumer demands. - **Health Food Industry:** The health food industry can capitalize on the growing popularity of natural protein dairy products by developing innovative snacks and meal options. - **Supermarkets and Grocery Chains:** Supermarkets and grocery chains can enhance their product offerings by incorporating Icelandic-style yogurts in their dairy section, catering to consumer preferences. ## Related on Trend Hunter - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Conveniently Pouched Greek Yogurts](https://www.trendhunter.com/trends/greek-yogurt-pouches.md) - [Dairy-Free Icelandic Yogurts](https://www.trendhunter.com/trends/oatmilk-skyr.md) - [Energizing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/yoplait-skyr-energy.md) - [Artisan-Quality Skyr Yogurts](https://www.trendhunter.com/trends/siggis-rich-and-creamy-skyr-yogurt.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Expanded UK Yogurt Ranges](https://www.trendhunter.com/trends/arla-1.md) - [Rich Goat's Milk Yogurts](https://www.trendhunter.com/trends/bergeron-skyr.md) - [Lactose-Free Icelandic-Style Yogurts](https://www.trendhunter.com/trends/lactose-free-skyr.md)