# Weekday Vegetarianism A New Diet Conceived by Graham Hill Proposes a Practical Movement By Tiana Reid | Published 2010-08-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/graham-hill References: [treehugger](http://www.treehugger.com/files/2009/06/try-weekday-vegetarian-diet-eat-green-food-without-taking-the-plunge.php) & [blog.ted](http://blog.ted.com/2010/05/18/why_im_a_weekda/) Many meat-eaters shy away from vegetarianism from its mere connection with the political sphere -- with green parties and anarchist movements and hardcore protesters. TreeHugger founder Graham Hill has come up with a concept to bring an herbivorous diet to the mainstream: weekday vegetarianism. The movement is as simple as it sounds: eat meat only on the weekends. Often compared to Paul McCartney's 'Meat-Free Mondays,' weekday vegetarianism makes a long-lasting impact on the meat industry, the environment and your health. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Weekday Vegetarianism:** A dietary trend that promotes reducing meat consumption during weekdays, presenting opportunities for plant-based food innovations and alternative protein sources. - **Mainstream Herbivorous Diet:** A growing trend towards adopting herbivorous diets, creating opportunities for plant-based food companies and sustainable farming practices. - **Meat-free Weekends:** An emerging trend of abstaining from meat consumption on weekends, leading to innovations in plant-based recipes, vegetarian meal kits, and conscious consumerism. ### Sectors Adopting This - **Food and Beverage:** The weekday vegetarianism trend presents disruptive innovation opportunities for plant-based food companies, alternative protein sources, and sustainable farming practices. - **Health and Wellness:** The mainstream adoption of herbivorous diets and the promotion of weekday vegetarianism create opportunities for health-conscious brands, plant-based nutrition products, and personalized meal plans. - **Environmental Sustainability:** The growing interest in weekday vegetarianism highlights the need for eco-friendly practices, reducing carbon emissions, and supporting sustainable farming methods, providing opportunities for innovations in sustainable packaging, farming technology, and plant-based solutions. ## Related on Trend Hunter - [Plant-Based Whole Food Challenges](https://www.trendhunter.com/trends/plantbased-whole30-program.md) - [Vegetarian School Lunch Menus](https://www.trendhunter.com/trends/vegetarian-school-lunch-menu.md) - [Four-Day Hourly-Paid Workweeks](https://www.trendhunter.com/trends/dig-inn.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Vegetarian-Friendly Gravies](https://www.trendhunter.com/trends/vegetarian-gravy.md) - [Vegetarian-Promoting Game Events](https://www.trendhunter.com/trends/subway-surfers-veggie-hunt.md) - [Meatless Dog Meals](https://www.trendhunter.com/trends/meatless-dog-meal.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md)