# Protein-Packed Graham Crackers Kodiak Cakes' Graham Cracker Snack Nourishes with Whole Grains By Laura McQuarrie | Published 2019-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/graham-cracker-snack References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4027-debuting-at-natural-products-expo-west) & [kodiakcakes](https://kodiakcakes.com/) Graham crackers snacks are often shared as a simple, low-calorie treat for kids but [Kodiak Cakes](https://www.trendhunter.com/trends/kindling-snacks) is reinventing the snack with a high-protein twist that promises to satisfy kids and adults alike. At Natural Products Expo West, Kodiak Cakes exhibited its Bear Bies Frontier Graham Crackers, which are made with 100% whole grains in flavors like Honey, Cinnamon and Chocolate. The nourishing, non-GMO [graham cracker snacks](https://www.trendhunter.com/trends/goldfish-sweet-grahams) are packed with five grams of protein per serving, offering an elevated way to enjoy a treat that's not too indulgent or overly sweet. With the rise of healthy eating, consumers are seeking out better-for-you versions of everything from their favorite comforting meals to beverages and nostalgic childhood snacks. Millennial parents who are personally invested in a well-rounded diet, [protein-rich snacks](https://www.trendhunter.com/trends/protein-granola-bars) and products with free-from ingredient lists are sharing the same kind of nourishing options with their family. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **High-protein Snacks:** The demand for protein-rich snacks is growing as health-conscious consumers seek nourishing options. - **Better-for-you Products:** Consumers are increasingly looking for healthier versions of their favorite snacks and meals, presenting opportunities for innovative, nutritious offerings. - **Family-friendly Nourishing Snacks:** Millennial parents are sharing their well-rounded eating habits with their families, creating a market for wholesome, protein-packed snacks for all ages. ### Where This Applies - **Health Food:** The health food industry can capitalize on the demand for high-protein snacks by developing innovative, nutritious options that cater to health-conscious consumers. - **Snack Food:** The snack food industry has an opportunity to tap into the better-for-you trend by creating healthier versions of popular snacks, such as protein-packed graham crackers. - **Food for Children:** The food industry for children can create family-friendly, nourishing snacks that parents can feel good about giving to their kids, meeting the demand for nutritious options. ## Related on Trend Hunter - [Grain-Free Graham Crackers](https://www.trendhunter.com/trends/grainfree-graham-crackers.md) - [Whole Grain Protein-Packed Snacks](https://www.trendhunter.com/trends/kodiak-products.md) - [Allergy-Friendly Graham Crackers](https://www.trendhunter.com/trends/classic-graham-crackers.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [Gluten-Free Graham Crackers](https://www.trendhunter.com/trends/glutenfree-graham-crackers.md) - [100% Whole Grain Cookies](https://www.trendhunter.com/trends/thin-and-crispy-cookies.md) - [Gluten-Free Graham-Style Snacks](https://www.trendhunter.com/trends/grahamstyle-snacks.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md) - [Kid-Friendly Protein Bars](https://www.trendhunter.com/trends/kids-whole-grain-protein-bars.md)