# Disappearing Dye Fragrances Wode 'Paint' for Boudicca By Elsa Blaine | Published 2008-10-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/grafitti-art-fragrances-wode-paint-for-boudicca References: [women.timesonline](http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article4922226.ece) & [boudiccawode](http://www.boudiccawode.com/wode.html) Wode Paint perfume by Boudicca is a true [revolution in fragrance](https://www.trendhunter.com/trends/perfumery-methods). The scent comes not in a [fancy glass atomizer bottle](https://www.trendhunter.com/trends/perfume-bottle-ornaments), but rather a silver spray can, dressed up with a black ribbon. It looks like the kind of cans graffiti artists use. Here’s where the fun starts. 'Paint' contains a [bright blue dye](https://www.trendhunter.com/trends/me-by-snif) that showers the wearer with an azure mess when sprayed. Your clothes are not ruined, as the dye fades in a few minutes. It's like the disappearing ink trick. Each can of 'Paint' cost £65 and will be available in November 2008. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Disappearing Dye Fragrances:** Opportunity for beauty brands to explore innovative fragrances that incorporate disappearing dye elements for a unique sensory experience. ### Where This Applies - **Beauty:** Beauty companies can capitalize on the trend by developing fragrances that incorporate disappearing dye elements. ## Related on Trend Hunter - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Aromatic Wearable Gins](https://www.trendhunter.com/trends/sylvan-mist.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Fragrance Enhancer Rollerballs](https://www.trendhunter.com/trends/pocket-perfume.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md)