# Face-Featuring Spec Packaging The ‘grafik:plastic’ Boxes Integrate Photos of Prospecti By Laura McQuarrie | Published 2013-07-30 | Updated 2013-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grafikplastic References: [thedieline](http://www.thedieline.com/blog/2013/7/24/grafik-plastic.html) & [grafikplastic](http://www.grafikplastic.com/) The design of the ‘grafik:plastic’ [glasses packaging](https://www.trendhunter.com/trends/lenskart) integrates its consumers directly into the boxes they receive. The clever boxes feature printed profile pictures of prospective customers on them, overlaid with a pair of glasses, effectively communicating how the right pair of glasses can give you a completely new look. These [foldable paper sleeves](https://www.trendhunter.com/trends/editions-pliables) fit perfectly inside a frosted box, which includes multi-language manuals and information on the history of ‘grafik.’ The boxes also contain a cleaning cloth that reads “I can see clearly now,” which compliments the graphic text on the back of the boxes. These personality-infused boxes are clever ways to make personal connections with prospective new clients and provide them with a [beautiful box](https://www.trendhunter.com/trends/redesigned-retail-packaging) that can be used even after its contents are emptied. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Personalized Packaging:** Using printed profile pictures of customers on packaging creates a personal connection and enhances brand loyalty. - **Emotional Branding:** Incorporating graphic text and images that evoke feelings and emotions on packaging helps build a strong brand identity. - **Sustainable Packaging:** Utilizing foldable paper sleeves and reusable boxes reduces waste and appeals to eco-conscious consumers. ### Where This Applies - **Eyewear:** The eyewear industry can leverage personalized packaging to create memorable brand experiences and increase customer loyalty. - **Consumer Goods:** Brands in the consumer goods industry can employ emotional branding techniques in their packaging to differentiate themselves from competitors. - **Packaging & Printing:** The packaging and printing industry can capitalize on the demand for sustainable packaging solutions by offering eco-friendly materials and design options. ## Related on Trend Hunter - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md)