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# Body Graffiti Underwear Editorials
‘CK Teen Screen Grabs' by Brett Lloyd

By mediterranean | Published 2009-01-02 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-underwear-calvin-klein-ck-teen-screen-grabs-brett-lloyd
References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/brett-lloyd-ck-teen-underwear.html) & [ponystep](http://ponystep.com/party/CKTeenScreenGrabs_240.aspx)

After delivering my absolute [favorite editorial](http://www.trendhunter.com/trends/male-slumber-parties-josh-ash-dazed-confused) of 2008, emerging London-based photographer Brett Lloyd and the extremely creative stylist Nicola Formichetti join forces once again for an unusual fun Calvin Klein underwear fashion feature for PonyStep.

The fun ‘CK Teen Screen Grabs’ feature shows models Luke Stevens, Josh Blount, James Cooper, Pete Bolton, and Michael Walsh clad in Calvin Klein underwear with [body graffiti](https://www.trendhunter.com/trends/stephen-sprouse) that shows the names of the photographer, stylist, models, phone numbers, magazine, etc.

The feature embraces the online magazine world by being screen capped from the photographer’s Mac, giving it a sense of being raw and less formal than the typically polished and photoshopped-to-death editorials.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 98% | Activity: 88% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Online Magazine Fashion Features:** Embracing the online magazine world, fashion editorials are being screen capped from digital platforms to create a raw and less formal aesthetic.
- **Body Graffiti Fashion:** Fashion brands are incorporating body graffiti into their designs, featuring names, numbers, and captions directly on the clothing.
- **Photography Collaboration:** Photographers and stylists are teaming up to create unique and innovative fashion editorials that push the boundaries of traditional shoots.

### Who This Affects Most

- **Fashion:** The fashion industry can explore new design possibilities by incorporating body graffiti into their clothing collections.
- **Publishing:** Magazines and online publications can experiment with screen captured editorials to create a more authentic and relatable visual experience for readers.
- **Photography:** Photographers can collaborate with stylists to create unconventional and edgy fashion shoots that stand out in the industry.

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