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# Graffiti Accessory Packaging
Doodle-Covered Cardboard Boxes by Peter Gregson

By Elsa Blaine | Published 2010-12-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-packaging-manual-co
References: [packagingoftheworld](http://www.packagingoftheworld.com/2010/12/manual-co.html) & [petergregson](http://www.petergregson.com/blog/)

Urban edginess of graffiti meets fashion accessory packaging in the hands of Peter Gregson for The Manual Co. Such [cardboard box packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging) is often austere, one-coloured and emblazoned with a designer logo, but Gregson’s boxes are creatively swathed with doodled descriptions of the products within.

Constructed in various sizes for handbags, gloves and belts, the blackboard-like packages sides and tops are splashed with a white chalk-like [graffiti script](https://www.trendhunter.com/trends/86-tattoo-limited-edition) of expressive words such as "handmade," "authentic," and "the forgotten arts," along with a [color illustration](https://www.trendhunter.com/trends/tissue-box-collection) of the accessory inside.

I love the way a stack of Gregson's graphic packages look in the first image -- accessories themselves!

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 54% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Graffiti-inspired Packaging:** Creating packaging that incorporates graffiti-style artwork and graphic elements can add an edgy and eye-catching appeal to products.
- **Personalized Product Descriptions:** Adding doodled descriptions and expressive words to product packaging can create a unique and personalized experience for consumers.
- **Visual Storytelling Packaging:** Using color illustrations and graphic elements on packaging to visually showcase the product inside can engage consumers and enhance the overall brand narrative.

### Where This Applies

- **Fashion Accessories:** The fashion accessories industry can benefit from graffiti-inspired packaging, as it adds a contemporary and urban element to the overall brand image.
- **Art Supplies:** Art supplies companies can explore personalized product descriptions on their packaging, offering customers a creative and visually appealing way to engage with their products.
- **Digital Marketing:** Using visual storytelling packaging techniques can inspire digital marketers to create engaging and immersive online experiences to showcase products and build brand loyalty.

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