# Banksy-Inspired Ads This IKEA Street Art is Reminiscent of the Anonymous Artists By Anne Giesen | Published 2012-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-ikea-ads References: [designtaxi](http://designtaxi.com/news/352257/IKEA-Does-Banksy-Style-Graffiti-On-Its-Own-Ads-Along-Milan-Subway/) & [ikea](http://www.ikea.com/ca/en/) During Milan Design Week 2012, [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) bombed its own ads to create these cool Banksy-inspired [IKEA street art](https://www.trendhunter.com/trends/surreal-street-art-1) designs. The company glued black and white street graffiti-style stencilled posters in the famous style of Banksy on their own ads and along the Milan subway with the title: People Bring Design to Life. The graffiti posters cheer up the subway with different shapes, from a ballet dancer stretching on a chair and a little boy sitting on a chair to a gnome standing on top of a pile of magazines. The [IKEA ads](https://www.trendhunter.com/trends/wherever-life-goes) create a visual spectacle for subway riders on steps, escalators and concrete walls. These ads are a great way to gain consumer attention. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Street Art Advertising:** By incorporating street art-inspired designs into their advertisements, companies can create visually striking and attention-grabbing campaigns. - **Banksy-inspired Marketing:** Taking inspiration from the famous anonymous street artist Banksy, brands can create a sense of intrigue and cultural relevance in their advertising strategies. - **Disruptive Outdoor Advertising:** Utilizing unconventional and unexpected advertising methods, such as graffiti-style posters, can disrupt traditional outdoor advertising spaces and captivate audiences in unique ways. ### Who This Affects Most - **Retail:** Retailers can use street art-inspired advertising to create memorable and visually engaging campaigns that resonate with consumers. - **Marketing and Advertising:** Marketing agencies can offer innovative street art-inspired advertising solutions to clients looking to stand out in a crowded market. - **Public Transport:** Public transport companies can leverage unique outdoor advertising methods, like Banksy-inspired street art, to create a more visually appealing and entertaining experience for commuters. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Tree-Integrated Mysterious Art](https://www.trendhunter.com/trends/tree-mural.md)