# Moving Mural Promotions Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line By Ashley Noelle Lesiak | Published 2013-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-gif References: [fastcocreate](http://www.fastcocreate.com/3023014/uk-street-artist-insa-creates-a-work-of-gif-fiti-for-dwyane-wades-new-shoe) & [insaland](http://www.insaland.com/) To announce the launch of an [exclusive limited-edition shoe line](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost), [basketball player Dwayne Wade](https://www.trendhunter.com/trends/draftkings-artist-series) didn't just put up a graffiti mural, he commissions a moving graffiti GIF. [British street artist INSA](https://www.trendhunter.com/trends/mosaic-north-america) wanted to make something that wouldn't just last a few weeks on the side of a wall, but would last forever on the Internet. Making a graffiti GIF is a painstaking process. The graffiti GIF says "MAKE YOUR OWN WAY" in flashing red and white stripes with a flashing black and white-striped background. Artist INSA had to first paint the wall with the image, then take a picture of it and then redo the whole thing over again with the stripes in a slightly different place. This whole process had to be done and redone several times to make the graffiti GIF smooth and seamless. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Graffiti GIF Advertising:** Using animated graffiti GIFs in advertising campaigns to create a lasting impact online. - **Limited-edition Collaborations:** Partnering with artists to create limited-edition products that generate excitement and exclusivity. - **Interactive Street Art:** Creating interactive street art installations that engage and captivate viewers. ### Who This Affects Most - **Sportswear:** Integrating graffiti GIF advertising into the promotion of limited-edition shoe lines. - **Art Galleries:** Collaborating with street artists to create unique limited-edition artwork and experiences. - **Digital Marketing:** Utilizing interactive street art to create viral marketing campaigns for brands. ## Related on Trend Hunter - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Basketball Star Pre-Roll Boxes](https://www.trendhunter.com/trends/preroll-box.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Graffiti Clog Collaboration](https://www.trendhunter.com/trends/slawn-crocs-classic-clog.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Digital Basketball Houses](https://www.trendhunter.com/trends/hennessy-house-of-moves.md)