# Adidas Embraces Graffiti 7 Top Graffiti Artists Commissioned to Plaster Subway By Juan Carlos Bonilla | Published 2007-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-embraces-adidas References: [endtoendproject](http://www.endtoendproject.com/) [Adidas](https://www.trendhunter.com/trends/museum-of-graffiti1) is embracing graffiti in its latest project, End to End. The project is a 3 day, 7 graffiti artist adventure in which a subway carriage will be plastered with graffiti, from 'end to end'. "Adidas and [Foot Locker](https://www.trendhunter.com/trends/start-with-sneakers) gathered some ofthe best graffiti artist in the world to work together on a totally original concept - a unique collection of footwear, clothing and accessories to the streets." This is the perfect trend for sneakers innovation. Adidas will create a rolling masterpiece of graffiti artwork. The project kicks off February 21st. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sneakers Innovation:** Adidas will create a rolling masterpiece of graffiti artwork, opening up opportunities for unique and artistic sneaker designs. - **Graffiti Art Collaboration:** Adidas and Foot Locker collaborating with top graffiti artists sparks opportunities for unique and custom clothing and accessories. - **Street Art Fashion:** The fusion of graffiti art and fashion by Adidas presents opportunities for disruptive innovation in streetwear and urban fashion. ### Sectors Adopting This - **Footwear:** Adidas collaborating with graffiti artists opens up disruptive innovation opportunities in the footwear industry. - **Clothing:** The unique collaboration between Adidas, Foot Locker, and graffiti artists creates disruptive innovation opportunities in the clothing industry. - **Accessories:** Adidas and Foot Locker's collaboration with graffiti artists presents disruptive innovation opportunities in the accessories industry with unique and artistic streetwear accessories. ## Related on Trend Hunter - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Collaborative Sporty Exhibitions](https://www.trendhunter.com/trends/spezial-fc.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md)