# Giving Masterpieces Mustaches Bic Says Anyone Can Be An Artist With Their Mona Lisa Spoof By Vincent Salera | Published 2009-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-by-mona-lisa-bic-says-anyone-can-be-an-artist References: [adsoftheworld](http://adsoftheworld.com/media/print/bic_duchamp) Andy Warhol, along with hundreds, if not thousands of artists and advertising agencies, have used Leonardo da Vinci’s masterpiece, the Mona Lisa to get attention and exposure. So why would [Bic](https://www.trendhunter.com/trends/bic-cristal-pen) use her once more for an advertisement? Easy, she will and will always get your attention. This ad uses Marcel Duchamp’s 1919 parody reproduction with a [moustache and a goatee](https://www.trendhunter.com/trends/call-of-the-mustaches), relating the message that “Anyone can be an artist” with Bic pens and markers. The ad was created by [advertising agency](https://www.trendhunter.com/trends/kiehls-response) S4, Poland, with creative direction by Norbert Wawro and Peter Olszewski. The copy was written by Tytus Klepacz. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spoof Art:** Opportunity for companies to create unique and humorous takes on classic art pieces for advertising and marketing purposes. - **No-experience-needed Art:** Opportunity to develop products that allow anyone to create art, regardless of their skill level. - **Eyeball-catching Advertisements:** Opportunity for companies to create attention-grabbing advertisements through the use of iconic and recognizable images. ### Where This Applies - **Art Supplies:** Opportunity to develop new art supplies that make art accessible and easier to create. - **Advertising:** Opportunity to use spoof art and iconic images in advertising to grab consumer attention. - **Marketing:** Opportunity to use spoof art to create memorable and shareable marketing campaigns on social media and other platforms. ## Related on Trend Hunter - [Iconic Artwork Toy Sets](https://www.trendhunter.com/trends/lego-art-mona-lisa-set.md) - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Immersive Fine Art Experiences](https://www.trendhunter.com/trends/la-joconde.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Reimagined Puzzled Artful Paintings](https://www.trendhunter.com/trends/portrait-of-a-woman-in-a-hat.md) - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Art-Inspired Collectibles](https://www.trendhunter.com/trends/the-mattel-x-moma.md)