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# Graffiti-Emblazoned Sneakers
Vetements and Reebok Join To Create the Instapump Fury Graffiti 2.0

By Amy Duong | Published 2019-01-07 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/graffiti-20
References: [highsnobiety](https://www.highsnobiety.com/p/vetements-reebok-instapump-fury-graffiti-2-release-date-price-info/) & [vetementswebsite](http://vetementswebsite.com/)

Luxury streetwear label Vetements works in collaboration with sportswear brand [Reebok](https://www.trendhunter.com/trends/instapump-fury-94) to introduce the 'Graffiti 2.0' sneakers. The latest project takes on the signature '[Instapump Fury](https://www.trendhunter.com/trends/instapump-fury-3)' as the canvas and features a bright 'Caroline blue' as the predominant color throughout the entire silhouette. The sneaker is adorned in [graffiti-like accents](https://www.trendhunter.com/trends/stash-1) in contrasting hues of red, silver, and black.

The uppers are constructed from a blend of different materials, highlighting mesh, neoprene, and leather paneling throughout one another. The bold graphic details decorate the shoe in words that read "Not Sad," "Transmutation," and a plethora of smiley faces. To round out the collaborative Vetements x Reebok Graffiti 2.0 sneakers, there are breathable cut-outs and the special Instapump tech is infused in the tongue tab.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Streetwear:** Opportunity for luxury fashion brands to collaborate with sportswear brands to create unique and fashionable sneakers with bold graphic details.
- **Graffiti-inspired Design:** Potential for brands to incorporate graffiti-like accents and vibrant colors into their products, creating eye-catching and artistic designs.
- **Material Blending:** Chance for companies to experiment with blending different materials such as mesh, neoprene, and leather, creating visually appealing and dynamic sneaker silhouettes.

### Industries Being Reshaped

- **Luxury Fashion:** Opportunity for luxury fashion brands to tap into the growing streetwear market and collaborate with sportswear brands to create innovative and sought-after fashion products.
- **Sportswear:** Potential for sportswear brands to collaborate with luxury fashion labels and incorporate unique design elements, such as graffiti-inspired accents, into their products, catering to the fashion-forward consumer.
- **Footwear:** Chance for footwear brands to explore different material combinations and incorporate bold graphic detailing, creating unique and trendy sneakers that appeal to the fashion-conscious consumers.

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