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# Couture Graffitography
Graffi-Couture in Vogue Paris Combines Urban Art With High Fashion

By Marissa Liu | Published 2009-10-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/graffi-couture-in-vogue-paris
References: [forums.thefashionspot](http://forums.thefashionspot.com/f78/vogue-paris-november-2009-isabeli-fontana-david-sims-89637-12.html) & [vogue.fr](http://www.vogue.fr/)

Urban artists Kaws created spectacular graffiti murals with which to showcase haute designs for the editorial ‘Graffi-Couture’ in [Vogue Paris](https://www.trendhunter.com/trends/nft-collection2). Brazilian bombshell Raquel Zimmermann poses in front of the intricate, colorful murals that highlight sculptural, mostly monotone, high fashion outfits.

The editorial ‘Graffi-Couture’ in Vogue Paris was photographed by Mario Sorrenti for the November 2009 issue. Fashion director Emmanuelle Alt styled the shoot which has Zimmerman channeling an old school [Hollywood](https://www.trendhunter.com/trends/austin-butler) pin-up dressed in modern haute couture pieces from Givenchy, [Atelier Versace](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture), Dior, and Valentino.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 92% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Graffiti Fashion Fusion:** Bringing together urban art and high fashion to create unique and expressive designs.
- **Monotone Sculptural Style:** Using mostly monotone colors and sculptural elements to showcase high fashion outfits.
- **Artistic Editorial Shoots:** Using artistic and visually stunning photography to showcase fashion designs.

### Who This Affects Most

- **Fashion and Apparel:** Opportunity for designers to collaborate with urban artists to create innovative fashion collections.
- **Photography:** Opportunity for photographers to explore new and creative ways to capture and present fashion designs.
- **Fine Art:** Opportunity for artists to collaborate with fashion brands to showcase their work in editorial shoots.

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