# Southern Cold Brew Carts Grady's Cold Brew Brings the Taste of New Orleans to Brooklyn By Jana Pijak | Published 2015-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gradys-cold-brew References: [instagram](https://instagram.com/gradyscoldbrew/) & [gradyscoldbrew](http://www.gradyscoldbrew.com) Grady's Cold Brew -- a coffee company that is known for its Southern-inspired blend -- brings the taste of New Orleans to Brooklyn. It's cold brew cart opened in New York this summer and is a favorite among fans of the iced beverage. Grady's Cold Brew is hand-bottled in Brooklyn but makes its product freshly available for those on the go. The coffee company's cold brew cart is frequented by New Yorkers with an appreciation for quality products. Each batch of the company's cold brew is made with freshly roasted coffee, water, spices and ground chicory. After being brewed in water overnight, the drink's coffee grounds are then extracted using a two-step filtration process. The concentrated result can then be mixed with milk and one's choice of sweetener. Though Grady's Cold Brew first gained attention for its [bottled product](https://www.trendhunter.com/trends/japanesestyle-cold-brew), its introduction of an accessible retail cart appeals to millennial urbanites with an appreciation for authentic coffee. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Coffee:** Disruptive innovation opportunity: Develop new flavor profiles and unique brewing processes for cold brew coffee. - **Mobile Retail:** Disruptive innovation opportunity: Create mobile retail experiences for different products, bringing convenience and accessibility to customers. - **Authenticity Marketing:** Disruptive innovation opportunity: Foster authenticity in brand messaging and marketing to attract millennial urbanite customers. ### Industries Being Reshaped - **Coffee:** Disruptive innovation opportunity: Explore sustainable and ethical sourcing practices in the coffee industry to appeal to conscious consumers. - **Food and Beverage Retail:** Disruptive innovation opportunity: Integrate technology, like mobile carts and online ordering, to enhance convenience and customer experience in food and beverage retail. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop innovative storytelling methods and experiential marketing campaigns to engage consumers in the digital age. ## Related on Trend Hunter - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Canned Cold Brew Coffees](https://www.trendhunter.com/trends/blk-bold.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [New Orleans-Style Coffee Pods](https://www.trendhunter.com/trends/new-orleansstyle.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Small-Batch Canned Cold Coffees](https://www.trendhunter.com/trends/zigzag-cold-brew-coffee.md)