# Curvier Means Smarter Hip To Waist Ratio Study By Going Like Sixty | Published 2007-11-12 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/grading-on-the-curves-more-curves-more-smarts-study-reveals References: [msnbc.msn](http://www.msnbc.msn.com/id/21679523/) & [news.bbc](http://news.bbc.co.uk/1/hi/health/7090300.stm) Beckham married Victoria for her smarts apparently. Since she has a [23 inch waist](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) and obvious [nice hips](https://www.trendhunter.com/trends/ultimate-butt), she must be smart too. Women who have a big difference between waist and hips are more likely to be smarter than skinny minnies. 16,000 women and girls who were more [curvey](https://www.trendhunter.com/trends/body-by-miraclesuit), did better on tests - and so did their kids. The researchers say it has something to do with fatty acids in the lower half. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What Makes This Trend Stand Out - **Increasing Hip to Waist Ratio:** Opportunity for businesses to promote and provide products and services that help individuals increase their hip to waist ratio. - **Embracing Curvier Body Types:** Disruptive innovation opportunities for fashion and beauty industries to develop inclusive and body-positive products and campaigns. - **Linking Body Shape and Intelligence:** Potential for educational platforms and brain-training companies to create programs targeting individuals with higher hip to waist ratios. ### Sectors Adopting This - **Fashion Industry:** Fashion brands have an opportunity to create clothing lines that celebrate and cater to individuals with curvier body types. - **Beauty and Cosmetics Industry:** Beauty companies can develop products that enhance and highlight curvier features, promoting body confidence and inclusivity. - **Fitness and Wellness Industry:** Fitness and wellness businesses can create targeted workout and nutrition plans aimed at helping individuals achieve a healthier hip to waist ratio. ## Related on Trend Hunter - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Dog Behavior Patterns](https://www.trendhunter.com/trends/eotvos-lorand-university.md) - [Women's Health AI Systems](https://www.trendhunter.com/trends/cercle.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Women-Specific Weighted Vests](https://www.trendhunter.com/trends/weighted-vests.md) - [Mature Fashion-Forward Brands](https://www.trendhunter.com/trends/wit-and-wisdom.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md)