# Gradient Chocolate Boxes The Packaging for LAVA Chocolates Uses Color and Shape to Convey Flavor By Laura McQuarrie | Published 2017-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gradient-chocolate References: [thedieline](http://www.thedieline.com/blog/2017/3/29/lava) The unique [gradient chocolate packaging](https://www.trendhunter.com/trends/absolute-collection) created by Iwona Przybyła for [LAVA](https://www.trendhunter.com/trends/lava-cake-signature-latte) uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product. While the [Rosemary](https://www.trendhunter.com/trends/pladis-christmas-crackers) variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square. Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gradient Packaging:** Explore innovative packaging designs that use color gradients to convey product attributes and appeal to consumer senses. - **Die-cut Shapes:** Discover how using unique die-cut shapes in packaging can enhance the visual appeal and storytelling of products. - **Interactive Packaging:** Find out how packaging designs that allow for interaction, such as sliding or arranging, can create a memorable and engaging consumer experience. ### Where This Applies - **Food and Beverage:** Discover disruptive innovation opportunities in the food and beverage industry by leveraging creative packaging designs to differentiate products and enhance consumer perception. - **Graphic Design and Printing:** Explore the potential for disruptive innovation in the graphic design and printing industry by utilizing unique techniques like color gradients and die-cut shapes to create visually stunning and impactful packaging designs. - **Consumer Goods:** Identify disruptive innovation opportunities in the consumer goods industry by developing interactive packaging designs that captivate consumers and elevate brand experiences. ## Related on Trend Hunter - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md)