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# Chromatic Gradient Bags
The New OFF-WHITE Drop Features a Premium Leather Handbag

By Kalin Ned | Published 2018-03-15 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/gradient-bag
References: [highsnobiety](https://www.highsnobiety.com/p/off-white-gradient-bags/#slide-3) & [off---white](https://www.off---white.com/en/DK/section/new-arrivals)

The latest drop by Virgil Abloh's OFF-WHITE is a saffiano leather gradient bag that comes in three colorways -- purple, pink and yellow. It is no secret that the luxe streetwear company has gained a cult-like following in the fashion industry due to its innovative spins on classic designs and its originality in pattering, silhouettes and color curation.

The latest gradient bag collection features three compact purses with detachable shoulder strap that sports the label's logo, a magnetic closing mechanism, as well as a binder clip attachment. OFF-WHITE created the silhouette of the purse with gradient diagonals that move from white to deep pink. While the premium leather backpack is adorable by itself, the binder clip really gives off an unconventional feel to OFF-WHITE's product.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 46% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Gradient Fashion:** Fashion companies can explore and experiment with using gradient patterns in their products.
- **Premium Leather Accessories:** Manufacturers can create similar products with high-quality leather to extend their customer base across ages.
- **Innovative Closures:** Innovative closures can add functionality as well as aesthetics to handbags and purses.

### Who This Affects Most

- **Fashion:** Fashion companies can use gradient patterns in their products to attract younger customers.
- **Leather Goods:** Leather goods manufacturers can leverage high-quality leather and unconventional closures to differentiate their products.
- **Accessories:** Accessory companies can follow the gradient pattern and add innovative closures to extend their range of products.

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