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# Premium Fruit Refreshments
This Graci Premium Cider Will Quench Your Thirst With Ease

By Chalaine Mantha | Published 2011-01-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/graci-premium-cider
References: [lovelypackage](http://lovelypackage.com/graci/) & [harveyriverbridgeestate.au](http://www.harveyriverbridgeestate.com.au/g/34311/harvey-river-bridge-estate.html)

Graci Premium Cider was invented when [Harvey River Bridge Estate](https://www.trendhunter.com/trends/secret-sandwich-shop) approached brainCELLS to collaborate on a new collection of [premium ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple). The Harvey River Bridge Estate is well known for their quality fruit, so it made sense to do something with it!

The cider comes in the flavors of [apple, pear](https://www.trendhunter.com/trends/orchard-apple-pear) and grape. Graci Premium Cider has a packaging that is completely irresistible! The pictures reflect the “tradition and heritage of the Harvey orchards.”

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 47% | Activity: 29% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Premium Fruit Beverages:** Opportunity for brands to create innovative and high-quality fruit-based beverages beyond just ciders.
- **Collaboration Between Wineries and Beverage Companies:** Bridging the gap between wineries and beverage companies to create unique and premium fruit-based products.
- **Heritage-inspired Packaging:** Innovative packaging designs that reflect the traditions and history of orchards, appealing to consumers' nostalgia.

### Sectors Adopting This

- **Beverage:** Opportunity for beverage companies to expand their product lines with premium fruit-based beverages.
- **Wine:** Wineries can explore collaborations with beverage companies to enter the growing market of premium fruit beverages.
- **Packaging:** Packaging design companies can cater to the demand for heritage-inspired packaging, offering unique solutions for fruit-based products.

## Related on Trend Hunter

- [Refreshingly Premium Ciders](https://www.trendhunter.com/trends/brutal-fruit-cider.md)
- [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md)
- [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md)
- [Sangria-Esque Specialty Ciders](https://www.trendhunter.com/trends/specialty-cider.md)
- [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md)
- [Cloudy Passion Fruit Ciders](https://www.trendhunter.com/trends/passion-fruit-cider.md)
- [Single Varietal Apple Ciders](https://www.trendhunter.com/trends/sxollie.md)
- [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md)
- [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md)
