# Instantly Volumizing Haircare Grabity's LiftMax 308 Delivers an Immediate 140% Hair Volume Boost By Laura McQuarrie | Published 2025-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grabity References: [enterpriseasia.org](https://www.enterpriseasia.org/grabity-by-polyphenol-factory-developed-by-a-kaist-scientist-steals-the-spotlight-at-ces-2025/) & [en.grabitylabs](https://en.grabitylabs.com)  At CES 2025, Polyphenol Factory unveiled its Grabity brand, introducing the United States market to a breakthrough [hair loss shampoo](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo) that has redefined the haircare market in South Korea. At the highly anticipated tech event, Grabity familiarized attendees with its full product range, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist—each of which [fights hair loss, thinning and weakness](https://www.trendhunter.com/trends/serene-scalp). Grabity's transformative, proven results are made possible by its proprietary LiftMax 308 formula, a patented polyphenol-based complex designed to fortify hair with a protective layer over damaged cuticles. Grabity, which got its start with a [Kickstarter](https://www.trendhunter.com/trends/codex-xband) campaign in early 2024, is poised to become a global phenomenon, with leading retailers reporting sales of $18,000 USD per minute. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 71% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Instant Hair Volume Solutions:** Shampoos that significantly boost hair volume on contact are catching the eye of consumers seeking immediate cosmetic benefits. - **Polyphenol-based Haircare:** Polyphenol-infused hair products are gaining traction for their ability to protect and strengthen hair, offering a new angle in anti-hair loss treatments. - **Tech-driven Beauty Innovations:** Real-time demonstrations of haircare products at technology events highlight a growing trend of incorporating tech-related strategies in beauty marketing. ### Who This Affects Most - **Haircare:** The haircare industry is experiencing a shift toward high-tech formulations that promise instant results, appealing to consumers eager for quick fixes. - **Crowdfunding for Beauty Products:** Leveraging platforms like Kickstarter for launching beauty products enables brands to gain early consumer support and validation before full-scale production. - **Retail Innovation:** The rapid sales success of innovative startups in major retail outlets signifies a new era of competition and disruption within traditional beauty sales channels. ## Related on Trend Hunter - [Reparative Volume Sprays](https://www.trendhunter.com/trends/k18-astrolift.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Advanced Haircare Sollutions](https://www.trendhunter.com/trends/hair-and-scalps.md) - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Clean Hair Growth Serums](https://www.trendhunter.com/trends/regro-hair-serum.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md)