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# Internationally Inspired Chicken Snacks
The New Grabits Chicken on a Stick Flavors are Tasty

By Michael Hemsworth | Published 2019-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grabits-chicken-on-a-stick
References: [foodbev](https://www.foodbev.com/news/tyson-foods-expands-grabits-range-with-two-new-flavours/) & [tysonfoods](https://www.tysonfoods.com)

The new Grabits Chicken on a Stick flavors have been announced by [Tyson Foods](https://www.trendhunter.com/trends/tyson-simple-ingredient-nuggets) as a way to help offer consumers a savory product that is naturally high in protein and inherently flavorful.

Limited-Edition and launching only in the UK, the new flavors include Vindaloo and Habanero Mango, which both draw influence from international flavors. Each one has a spicy flavor profile that's achieved using natural ingredients to offer consumers a [high-protein snack](https://www.trendhunter.com/trends/taste-inc) that's perfect for on-the-go snacking.

Head of Marketing and Innovation at Tyson Foods Europe Felipe Castillo spoke on the new Grabits Chicken on a Stick flavors saying that, "We are looking to further grow our sales with our limited-edition flavours, and believe they will appeal to a wider audience while still providing our loyal customer base with the quality of a convenient snack on-the-go they’ve come to expect, which can be eaten hot or cold.”

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 76% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Flavors:** Offering limited-edition flavors can create excitement and drive sales among consumers.
- **International Flavor Influences:** Drawing inspiration from international flavors can attract adventurous consumers and provide a unique snacking experience.
- **High-protein Snacks:** Catering to the demand for high-protein snacks presents an opportunity for companies to tap into the growing health-conscious market.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore limited-edition flavor launches to create buzz and attract new customers.
- **Snack Foods:** Incorporating international flavor profiles into snack foods can differentiate products and appeal to increasingly diverse consumer palates.
- **Health and Wellness:** Developing high-protein snack options can cater to the health-conscious consumer segment and capitalize on the growing demand for nutritious convenience foods.

## Related on Trend Hunter

- [Rotisserie Chicken Meat Snacks](https://www.trendhunter.com/trends/rotisserieseasoned-chicken-sticks.md)
- [International Flavor Snack Pies](https://www.trendhunter.com/trends/pukka-world-flavours.md)
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- [Savory Chicken Snack Bites](https://www.trendhunter.com/trends/peperami-chicken-bites.md)
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- [Spicy Nashville-Inspired Chips](https://www.trendhunter.com/trends/pringles-blazin-fried-chicken.md)
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