# Meme-Inspired Commercials The ‘Grab it by the Horns' Ad by Vitamin Water is Hilarious By Harris Jay Rosenberg Alterman | Published 2012-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grab-it-by-the-horns References: [youtube](http://www.youtube.com/watch?v=DRQFJF6OV4g&feature=youtu.be) & [vitaminwater](http://www.vitaminwater.com/) The ‘Grab it by the Horns’ advertisement by Vitamin Water features an imaginary world where Internet sensations are everywhere. The experienced Internet connoisseur will have a fit when they see how many viral video references the commercial makes. The commercial begins with a man walking to the convenience store to pick up a Vitamin Water. Along his way he passes by a man planking on a fire hydrant, Success Baby posters and a recreation of the stunt where a man attempts to land his bike on a roof and misses. The commercial ends with a massive group of dancing inmates while a pair of Nyan Cats fly through the air in the background. The Grab it by the Horns commercial attracts attention by paying tribute to some of most popular Internet sensations. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Meme-inspired Ads:** Brands can tap into the popularity of internet memes and references to create hilarious and memorable ad campaigns. - **Viral Video Marketing:** Marketers can leverage the familiarity of viral videos to create engaging marketing content that resonates with consumers. - **Humorous Brand Messaging:** Humor can be a powerful tool for brands to differentiate themselves and connect with audiences in a genuine and relatable way. ### Where This Applies - **Beverage Industry:** Beverage companies can use humorous meme-inspired ads to stand out in a crowded market and connect with younger consumers who are more likely to engage with social media and viral content. - **Digital Media Industry:** Companies that specialize in digital media and advertising can help brands create successful campaigns that leverage viral video content and internet memes. - **Marketing and Advertising Industry:** Marketing and advertising agencies can offer clients creative solutions that incorporate humor and internet culture references to create memorable ad campaigns that resonate with target audiences. ## Related on Trend Hunter - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md)