# Blender-Free Frozen Smoothies Bright Greens' Grab-and-Go Smoothies Can Be Made Outside the Kitchen By Laura McQuarrie | Published 2019-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grab-and-go-smoothie References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13804-venture-capital-firm-funds-bright-greens-and-libre-naturals) & [brightgreens](https://brightgreens.com/collections/smoothie-shake-ups) Enjoying a [grab-and-go smoothie](https://www.trendhunter.com/trends/elevate) typically requires preparing one ahead of time with a blender or relying on a shop to stock prepackaged options. While some brands offer time-saving smoothie cubes that help to build rich smoothie bases, this option also depends on having a blender at home. Bright Greens sets itself apart as a maker of smoothie cubes that can be made on the run with hot water and a shaker bottle. The brand's "Smoothie Shake-Ups" are offered in flavorful varieties like Mintergreen, Pineapolis, Bright Blueberry and Peaches & Green, each of which is packed with nourishing fruits and vegetables like kale, spinach and dates. These concentrated smoothie cubes are also blended with orange juice, [coconut water](https://www.trendhunter.com/trends/green-glowup) and lemon juice to create healthy and refreshing on-the-go beverages. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Blender-free Smoothies:** Development of blender-free options for smoothie preparation is a disruptive innovation opportunity for brands to capture busy, convenience-seeking consumers. - **Grab-and-go Smoothies:** Creating convenient and portable options, like smoothie cubes, that can be made outside the kitchen presents a disruptive innovation opportunity for brands looking to attract busy consumers. - **Concentrated Smoothie Cubes:** Innovating with concentrated smoothie cubes that are easy to store, transport and prepare provides an opportunity to differentiate from competitors and cater to busy consumer lifestyle demands. ### Who This Affects Most - **Health Food and Drink:** Brands in the health food and drink industry can take advantage of the emerging trend of blender-free, grab-and-go smoothies as more consumers seek convenient and healthy food options. - **Fitness and Gym:** Developing partnerships with gyms and fitness centers to offer blender-free, on-the-go smoothie options is a disruptive innovation opportunity for brands within the fitness industry to offer added value to consumers. - **Travel and Hospitality:** Providing blender-free and easy-to-prepare smoothie options for hotel guests and airline passengers presents an opportunity to stand out in the competitive travel and hospitality industry by catering to busy consumer lifestyles. ## Related on Trend Hunter - [Collagen-Enhanced Smoothie Cubes](https://www.trendhunter.com/trends/outshine-smoothie-cubes.md) - [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md) - [Ready-to-Blend Smoothie Kits](https://www.trendhunter.com/trends/smoothiebox.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [At-Home Smoothie Kits](https://www.trendhunter.com/trends/athome-smoothie-kit.md) - [Nutritious Post-Workout Smoothies](https://www.trendhunter.com/trends/postworkout-smoothie.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Prebiotic Smoothie Cubes](https://www.trendhunter.com/trends/smoothie-cubes-with-prebiotics.md) - [Kelp Smoothie Cubes](https://www.trendhunter.com/trends/fresh-fruit-kelp-smoothie-cubes.md)