# Interactive Snacks Billboards KIND Snacks' Grab and Go Billboard Encourages Healthy Eating Habits By Laura McQuarrie | Published 2022-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grab-and-go-billboard References: [famouscampaigns](https://www.famouscampaigns.com/2022/06/have-you-ever-seen-such-a-creative-and-colourful-billboard/?utm_source=feedly&utm_medium=rss&utm_campaign=have-you-ever-seen-such-a-creative-and-colourful-billboard)  KIND Snacks' Grab and Go billboard is not just another food advertisement, it's an interactive way for commuters at London's Kings Cross Street Station to nourish themselves during a busy day. The "pickable" billboard offers up fruits and snack bars and in doing so, it reminds people to get in their five-a-day. The large billboard boasted more than 500 pieces of garden-fresh produce, helping people of all ages enjoy a healthy snack on the go. The BDA (Association of UK Dieticians) reports that just 8% of children between the ages of eight and 11, 27% of adults (19 to 64 years old) and 35% of people aged 65 years and over actually meet the five-a-day recommendation. The interactive snack billboard spoke to passers-by and offered a way for people to achieve a quick win related to their daily health and wellness. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** More billboards will feature snack bars, and other healthy foods as a way to encourage healthy eating habits. - **Healthy Snacking for a Busy Public:** The growing awareness of healthy eating habits will lead to more innovative ways of providing healthy snacks to people on-the-go. - **Innovative Urban Advertising:** New ways of offering healthy foods and snacks to people in urban settings will be devised to remind people about the importance of healthy eating habits. ### Sectors Adopting This - **Advertising Industry:** Advertising agencies will work with companies to design unique billboards to encourage healthy eating habits and promote healthy snack options. - **Snack Food Industry:** Healthy snack food companies will benefit from an increase in demand for nutritious snacks that can be eaten on-the-go. - **Health and Wellness Industry:** The health and wellness industry will see a rise in demand for products and services that promote healthy lifestyles and eating habits. ## Related on Trend Hunter - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Secret Farmers Markets](https://www.trendhunter.com/trends/secret-kind-farmers-market.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)