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# Austere Retail Apartments
Graanmarkt 13 Comprises a Gallery Space, Restaurant and Retail Concept

By Rebecca Byers | Published 2015-09-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/graanmarkt-13
References: [selectism](http://www.selectism.com/2015/09/09/the-apartment-graanmarkt-13)

Located in Antwerp, Graanmarkt 13 is a former townhouse that has been converted into a hybrid gallery space, restaurant and retail concept. Nicknamed 'the Apartment,' the former townhouse served as the founders' home and was restored by renowned Belgian architect Vincent Van Duysen.

The sprawling multi-functional space boasts a [minimalist decor](https://www.trendhunter.com/trends/retail-environment) despite its multifaceted uses, with the top floor providing limitless [panoramic views of the city](https://www.trendhunter.com/trends/apartment-with-a-view). The top floor was also converted by the couple into rooms available for rent for both long and short stays.

Themes championed throughout Graanmarkt 13 include reclaimed raw materials and specifically, the combination of [bare concrete walls and unfinished woods](https://www.trendhunter.com/trends/fj-apartment). Much of the space is undecorated, making it a perfect place to escape the inundation of everyday life.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 63% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Hybrid Retail Concepts:** The combination of gallery, restaurant, and retail spaces in Graanmarkt 13 presents an opportunity for other businesses to explore hybrid experiences for customers.
- **Minimalist Decor:** The minimalist approach of Graanmarkt 13's decor is a trend that may inspire other businesses to embrace clean and simple aesthetics.
- **Short-term Rental Spaces:** Graanmarkt 13 provides a unique opportunity for travelers to rent rooms for short stays, presenting a trend that other businesses could adopt in creating lodging options for travelers.

### Who This Affects Most

- **Hospitality:** The combination of gallery, restaurant, and retail spaces in Graanmarkt 13 presents an opportunity for the hospitality industry to create unique experiences for guests.
- **Retail:** The hybrid retail concept of Graanmarkt 13 presents an opportunity for the retail industry to explore combining different elements to create unique shopping experiences.
- **Real Estate:** Graanmarkt 13's short-term rental spaces present an opportunity for the real estate industry to create new revenue streams by offering unique lodging options to travelers.

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