# Celebratory Silver Cameras The Ricoh Celebrates its 80th Anniversary with a Metallic GR II By Malika Renee Butss | Published 2016-02-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gr-ii References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwjqntbwl__KAhVnnIMKHRy2BpsQqQIIJjAC&url=http://www.popphoto.com/ricoh-announces-limited-edition-silver-gr-ii-camera-to-celebrate-its-80th-anniversary&usg=AFQjCNGVdIY6oPcpyfayBoZYPpYNOHrUbg) & [dpreview](http://www.dpreview.com/news/3021196025/ricoh-celebrates-80th-anniversary-with-limited-edition-silver-gr-ii) It was last year that the world was given the GR II camera by Tokyo-based company Ricoh. An upgrade to the brand's GR camera, the GR II has now been given a makeover to mark the company's 80th anniversary. Celebrating 80 years of success, Ricoh has produced a special edition GR II model for their loyal consumers. The newly revamped camera features a sleek silver finish in addition to other attractive external changes. Metallic finishes have also been added to the lens ring and trigger while a customized termination screen also adds a bold aesthetic touch to the device. Like the original GR II camera, this made over gadget features a 16.2-megapixel APS-C CMOS sensor, 28mm lens and a built-in WiFi connection. With only 3,200 pieces developed, this special edition GR II will begin to retail on March 18th, 2016. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Editions:** The trend of creating special edition products to celebrate brand milestones represents a disruptive innovation opportunity for companies in the consumer electronics industry. - **Customized Aesthetics:** The trend of creating customized and visually appealing products, such as the Ricoh GR II, represents a disruptive innovation opportunity for companies in the photography and design industries. - **Limited Editions:** The trend of producing limited edition products with exclusive features represents a disruptive innovation opportunity for companies in the luxury goods industry. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can benefit from creating celebratory editions to mark brand milestones. - **Photography:** The photography industry can benefit from offering customized and visually appealing products to enhance user experiences. - **Luxury Goods:** The luxury goods industry can benefit from producing limited edition products with exclusive features to create a sense of exclusivity and drive demand. ## Related on Trend Hunter - [Sleek Point-And-Shoot Cameras](https://www.trendhunter.com/trends/ricoh.md) - [High-Grade Street Photographer Cameras](https://www.trendhunter.com/trends/ricoh-gr-iv.md) - [Digital Black-and-White Camera Models](https://www.trendhunter.com/trends/ricoh-gr-iv-monochrome.md) - [Celebratory Photography Camera Models](https://www.trendhunter.com/trends/fujifilm-instax-mini-evo-camera.md) - [Celebratory Centenary Camera Models](https://www.trendhunter.com/trends/leica-m11d-100-years-of-leica.md) - [Platinum-Plated Anniversary Cameras](https://www.trendhunter.com/trends/leica-m-edition-70.md) - [Exclusive Anniversary-Celebrating Cameras](https://www.trendhunter.com/trends/exclusive-anniversarycelebrating-camera.md) - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md) - [Retro-Style 4K Cameras](https://www.trendhunter.com/trends/nikon-z-fc-black-edition.md)