# Sensual '70s Chic Fashion The GQ UK July 2013 Editorial Stars a Sizzling Bregje Heinen By Meghan Young | Published 2013-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-uk-july-2013 References: [fashiongonerogue](http://fashiongonerogue.com/bregje-heinen-sizzles-for-gq-uk-july-2013-by-stevie-and-mada/) & [gq-magazine](http://www.gq-magazine.co.uk/) The GQ UK July 2013 editorial concentrates entirely on the [sensuality of '70s chic fashion](https://www.trendhunter.com/trends/contemporary-femininity). Considering that it is a men's magazine, it is only natural that the looks are utterly seductive. From plunging necklines to racy cutout shorts, the photoshoot could easily be part of a [Playboy](https://www.trendhunter.com/trends/swim-line) spread. Of course, there is a sophistication to the looks that will also appeal to women. Shot in the hot California dessert, the GQ UK July 2013 editorial stars the equally sizzling model Bregje Heinen. The Dutch beauty was shot by photography duo Stevie and Mada. The sunny portraits were styled by Christopher Campbell, who put the blonde in a mix of [colorful swimwear](https://www.trendhunter.com/trends/triangls-mirage-drop) and mid-drift baring tops. Hair and makeup were done by Mara Roszak and Beau Nelson. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sensual '70s Chic Fashion:** Disruptive innovation opportunities in the fashion industry to create modern interpretations of the sensuality and sophistication of '70s fashion. - **Seductive Men's Magazine Editorial:** Disruptive innovation opportunities in the publishing industry to create visually captivating and enticing content for men's magazines. - **California Desert Photoshoot:** Disruptive innovation opportunities in the photography industry to capture the essence of the California desert in unique and captivating ways. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in the fashion industry to incorporate elements of sensuality and sophistication inspired by '70s chic fashion. - **Publishing:** Disruptive innovation opportunities in the publishing industry to explore new ways of creating seductive and visually appealing content for men's magazines. - **Photography:** Disruptive innovation opportunities in the photography industry to experiment with creative techniques and locations, such as capturing the beauty of the California desert. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)