# Sensual Lifeguard Editorials The GQ UK August 2014 Cover Shoot Stars Actress Jessica Alba By Meghan Young | Published 2014-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-uk-august-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/jessica-alba-smolders-swimsuits-gq-uk-cover-shoot/) & [gq-magazine](http://www.gq-magazine.co.uk/) The GQ UK August 2014 cover shoot most likely visualizes a fantasy many Generation X and millennial males have had since the 90s. Having starred in the television show 'Flipper' for three years and moving on to other watery adventures including 'Into the Blue,' envisioning American actress Jessica Alba as a lifeguard is not so far-fetched. Shot by photographer Greg Lotus, the GQ UK August 2014 cover shoot is as glamorous as it is hot. Clad in [full swimsuits](https://www.trendhunter.com/trends/dandy-del-mar) that are complemented with [red lips and slicked back hair](https://www.trendhunter.com/trends/velvet-heat), the looks have a vintage appeal to them. In the accompanying article, Alba says, “I have to enhance what I like about my body and my stomach is good. My legs I’m not as excited about all the time, but I wouldn’t cover up my stomach. That’s what women do. Enhance what we’ve got.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 53% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Glamorous Lifeguard Fashion:** Disruptive innovation opportunity: Develop stylish and retro-inspired lifeguard uniforms that combine fashion with functionality. - **Body Positivity in Swimwear:** Disruptive innovation opportunity: Create inclusive swimwear that celebrates and enhances different body types, promoting body positivity. - **Celebrity-inspired Swimwear Trends:** Disruptive innovation opportunity: Design swimwear collections inspired by the styles and preferences of popular celebrities like Jessica Alba. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative materials, designs, and marketing strategies to revolutionize the fashion industry's swimwear segment. - **Retail:** Disruptive innovation opportunity: Implement virtual try-on technologies and personalized online shopping experiences for swimwear retailers. - **Body Fitness:** Disruptive innovation opportunity: Develop fitness programs and equipment specifically tailored to help individuals achieve their desired beach body goals. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)