# Dusty Fall Fashion GQ Style UK 2010-2011 Gets Down and Dirty By Kamal Musharbash | Published 2010-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-style-uk References: [stylecrave](http://stylecrave.com/2010-09-23/gq-style-uk-outlaws-aw-2010-11/) & [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2010/09/gq-style-uk-autumnwinter-201011-outlaws.html) For the Autumn/Winter 2010-2011, GQ Style UK published an editorial that included male models in amazing jackets and outfits that seem to have been gone through rubble and dirt for that extra [worn in look](https://www.trendhunter.com/trends/dirty-looks). The editorial entitled 'Outlaws' features clothing from top labels such as [Burberry Prorsum](https://www.trendhunter.com/trends/back-to-the-city), Vivienne Westwood and John Galliano just to name a few. This story was photographed by Guzman and styled by Jo Levin, with the help of the [rugged outdoors](https://www.trendhunter.com/trends/the-october-collection) to supplement the dusty look. The modernly western-type shoot in GQ Style UK 2010-2011 is all about urbanity and becoming a fashionable outcast in the big bad city. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Antique Aesthetic:** Opportunities for fashion brands to create new lines of vintage-inspired clothing that give off the appearance of being heavily-worn in for a unique and desirable aesthetic. - **Industrial Chic:** Opportunities for interior design companies to use dusty and worn-in aesthetics to create an 'industrial chic' look through furniture and decor. - **Grungy Glam:** Opportunities for makeup and beauty brands to leverage the popularity of a 'grungy glam' aesthetic by creating products that emphasize smudged eyeliner and disheveled hair. ### Industries Being Reshaped - **Fashion:** The fashion industry can take inspiration from heavily-worn in clothing to create a new market of vintage-inspired clothing. - **Interior Design:** The interior design industry can use dusty and worn-in aesthetics to create an 'industrial chic' look for modern urban living spaces. - **Beauty:** The beauty industry can create products that emphasize a 'grungy glam' look through smudged eyeliner, smoky eyeshadow and textured hair for urban chic appeal. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)