# Retro Celeb Shoots James Franco Gets Quirky for a GQ Style Germany Spring 2012 Cover Shoot By Rebecca Byers | Published 2012-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-style-germany-spring-2012 References: [facebook](https://www.facebook.com/media/set/?set=a.10151369738325354.824205.230687490353&type=3) & [designscene.net](http://www.designscene.net/2012/03/james-franco-gq-style-germany.html) [Actor and student James Franco](https://www.trendhunter.com/trends/paradigme-fragrance) graces the cover of GQ Style Germany Spring 2012 in a bizarre and serious [black and white shoot](https://www.trendhunter.com/trends/jiyongkim-fw25). James Franco was captured by Mariano Vivanco for GQ Style Germany, who produced a uniquely artistic set of images of the actor using a variety of lighting techniques to create a dark and shadowy story. While some of the shots may be a little hard to take seriously due to a ferocious head of hair that even exceeds his normal bed head-ridden state, overall it's a well-executed, classy editorial. The GQ Style Germany Spring 2012 issue is the biannual release of the [menswear-focused fashion magazine](https://www.trendhunter.com/trends/louis-vuitton-ss26). The Fall 2011 issue featured 'True Blood' star Alex Skarsgaard on the cover. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Photoshoots:** Disruptive innovation opportunity: utilizing unique lighting techniques to create visually stunning editorial photoshoots. - **Quirky Celeb Covers:** Disruptive innovation opportunity: featuring celebrities in unconventional and bizarre cover shoots to attract attention and stand out in the market. - **Black and White Photography:** Disruptive innovation opportunity: capitalizing on the timeless aesthetic of black and white photography in fashion editorials and magazine covers. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: exploring new and creative ways to capture fashion editorials, increasing the visual appeal of the industry. - **Magazines:** Disruptive innovation opportunity: incorporating unique and unconventional cover shoots to create buzz and attract readers. - **Celebrity Marketing:** Disruptive innovation opportunity: leveraging quirky and unconventional photoshoots featuring celebrities to create memorable brand campaigns. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)