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# Candid NBA Celebushoots
Laker Superstar Kobe Bryant Cleans Up For GQ March 2010

By Venessa Fisher | Published 2010-02-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/gq-march-2010
References: [loudreams](http://www.loudreams.com/2010/02/23/kobe-bryant-x-terry-richardson/) & [gq](http://www.gq.com/)

Basketball superstar Mr. Kobe Bryant takes on his many personalities in his latest shoot for [GQ](https://www.trendhunter.com/trends/nba-allstar-collection-1) March 2010. Shot by renowned photographer Terry Richardson, the [Lakers](https://www.trendhunter.com/trends/linen-edition) MVP is caught in candid shots flexing his incredible figure, laying in a [bath of basketballs](https://www.trendhunter.com/trends/basketball-series) and showing us some serious game.

The 31-year-old Philly native cleans up well in a grey suit for GQ March 2010, and shows us his playful side in a white robe. Please refrain from drooling, ladies, it might make your man a little jealous.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 58% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Athlete Fashion Shoots:** Opportunity for athletes to showcase their personal style and collaborate with fashion brands for magazine shoots.
- **Sports Personalities in High Fashion:** Disruptive opportunity for high fashion brands to tap into the popularity of sports personalities to reach a wider audience.
- **Playful and Candid Photo Shoots:** Trend of capturing celebrities in more casual and authentic scenes, allowing for a more relatable image.

### Where This Applies

- **Fashion:** Fashion brands can collaborate with athletes to create unique and eye-catching campaigns.
- **Sports Entertainment:** Sports entertainment brands can explore partnerships with high fashion brands to create cross-promotional content.
- **Magazine Publishing:** Magazine publishers can cater to the growing interest in athletes' personal lives by featuring more candid and casual photoshoots.

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