# Couch Potato Photoshoots GQ Italia February 2011 Editorial Features Relaxed Preppy Fashion By Summer Luu | Published 2011-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-italia-february-2011 References: [thefashionisto](http://thefashionisto.com/james-smith-patrick-kafka-philipp-bierbaum-by-stefano-galuzzi-for-gq-italia/) & [gqitalia.it](http://www.gqitalia.it) Featured in the GQ Italia February 2011 issue is a group of boyish, good-looking prepsters dressed in smart fashion and chilling on a couch. Acting cool and casual are models James Smith, Leopold Nilsson and Lenz Von Johnston. The gang hangs out, comfortably outfitted in [sleek menswear for the spring season](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). The GQ Italia February 2011 spread takes it to classy collegiate style in preppy skinny ties, sports coats and denim jackets. **Implications** - The couch is symbolic of a place where people can gather communally as well as for comfort. When utilized in a photo shoot, it evokes a specific set of pathos from consumers. Corporations may consider utilizing couches in promotional campaigns if they're trying to invoke a communal relationship to their customers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Preppy Fashion Trend:** Opportunity for clothing and fashion brands to incorporate preppy college styles into their designs. - **Casual Photoshoot Trend:** Opportunity for photography and visual media companies to offer laid-back, relaxed photoshoots for promotional campaigns. - **Community Couch Trend:** Opportunity for furniture and decor companies to market couches as a communal gathering place for consumers and friends. ### Where This Applies - **Fashion Industry:** Brands can incorporate preppy styles into their designs for the spring and summer seasons to attract consumers. - **Photography Industry:** Companies can offer casual photoshoots for marketing and promotional campaigns, giving a more relaxed and approachable feel to their brand. - **Furniture Industry:** Marketing couches as a communal gathering place for consumers and friends can increase sales and create a sense of community around the brand. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)