# Couture-Mocking Promotions The GQ Europe Fashion Week Video is Hilarious By Courtney Scharf | Published 2012-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gq-europe-fashion-week References: [refinery29](http://www.refinery29.com/gq-mens-fashion-week-video) & [gq](http://www.gq.com/style/wear-it-now/201206/gq-european-fashion-week-video) In order to promote the magazine website's upcoming coverage of the event, the GQ Europe Fashion Week video is a hilarious and slightly mocking depiction of what's to come. Featuring several [male staffers looking very fashionable](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), this is a [comedic capture](https://www.trendhunter.com/trends/engineered-for-whatever) of what pre-departure looks like for GQ staff. Purposely stark and featuring many understated performances, the wordless clip is bound to get more than a few clicks. The [satirical nature of the clip](https://www.trendhunter.com/trends/its-different-out-here) is perhaps purposeful by design to appeal to the discomfort some men may feel in regard to an interest in fashion. Regardless, this video proves yet again that GQ is a brand that understands its consumer base very well. Simple, funny and appealing, this GQ video is sure to serve its promotional purpose and then some. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Mocking Fashion Preparations:** Opportunity for disruptive innovation in creating humorous and relatable content to promote fashion events and coverage. - **Satirical Fashion Marketing:** Opportunity for disruptive innovation in using satire to target and engage specific consumer demographics within the fashion industry. - **Understated Comedic Advertisements:** Opportunity for disruptive innovation in using wordless, subtle performances to create humorous and attention-grabbing promotional material. ### Industries Being Reshaped - **Fashion Media:** Opportunity for disruptive innovation in creating entertaining and unconventional promotional content to attract and engage fashion enthusiasts. - **Marketing and Advertising:** Opportunity for disruptive innovation in using humor and satire as a tool to reach and connect with target audiences in unique and memorable ways. - **Entertainment and Media:** Opportunity for disruptive innovation in producing engaging and humorous video content to capture the attention of online viewers and increase brand exposure. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md)