# Rugged Rancher Photography GQ Brazil's Nature Za Selvagem Editorial is Cowboy-Inspired By Jana Pijak | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gq-brazil References: [malemodelscene.net](http://www.malemodelscene.net/editorial/brad-kroenig-gq-style-brazil-karl-simone/) & [gq.globo](http://gq.globo.com/) Supermodel Brad Kroenig poses in GQ Brazil's western-themed "Nature Za Selvagem" fashion story. Brad is captured by photographer Karl Simone's lens while horse-riding and hanging out amidst a mountainside ranch setting. Brad pulls off a range of rugged rancher looks and sports heavy coats, [chunky knits](https://www.trendhunter.com/trends/herdsman-sweater-collection) and luxe, wool blazers that exude a sophisticated air. Elegance and masculinity reign in GQ Brazil's captivating "Nature Za Selvagem" shoot that shines a light on winter menswear looks that are both sleek and practical for their wearer. Model Brad Kroenig is outfitted by wardrobe stylist Antonio Branco who dresses him in winter-ready pieces from top designer names. The editorial's featured labels include [Dolce](https://www.trendhunter.com/trends/dolce-gabbana-dolce) and Gabbana, Giorgio Armani and [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) Collection among a slew of others. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Western-inspired Fashion:** Disruptive innovation opportunity: Explore sustainable and ethical materials and production methods for western-style clothing. - **Outdoor Fashion Shoots:** Disruptive innovation opportunity: Integrate advanced technology and augmented reality into outdoor fashion photography to create immersive experiences for viewers. - **Winter Menswear Looks:** Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to heavy coats and wool blazers for winter menswear. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Harness the power of artificial intelligence and machine learning to automate the editing process in fashion photography. - **Menswear Fashion:** Disruptive innovation opportunity: Utilize 3D scanning and printing technology to create custom-fit menswear garments. - **Luxury Fashion:** Disruptive innovation opportunity: Embrace blockchain technology to provide transparency and provenance in the luxury fashion supply chain. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md)