# Discreet Trackable Shoelaces The 'pLaces' Perform GPS Tracking to Monitor Activity and More By Michael Hemsworth | Published 2017-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gps-tracking References: [thegadgetflow](https://thegadgetflow.com/portfolio/gps-shoe-laces/) & [indiegogo](https://www.indiegogo.com/projects/places-the-world-s-first-gps-shoe-laces-sport-unique) Keeping an eye on a child's whereabouts just got a whole lot easier thanks to the 'pLaces' that enable GPS tracking to ensure you stay in-the-know with their activities. The 'pLaces' work by being incorporated onto the shoe of a child or even an adult to perform tracking, while also helping users to track their activity levels. The accompanying [smartphone app](https://www.trendhunter.com/trends/family-safety-app) allows users to see all of the data collected over the course of the past 24 hours. Parents are becoming more accustomed to the incorporation of [smart technology](https://www.trendhunter.com/trends/tband) in their childcare techniques as a means of reducing some of the associated stress of keeping an eye on youngsters. The 'pLaces' are an example of this that will provide GPS tracking along with a 30 day battery life. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Trackable Wearables:** The development of unobtrusive tracking devices incorporated into everyday wearables, such as shoes, is rapidly growing and offers opportunities for new applications in various industries. - **Childcare Technology:** The incorporation of smart technology in childcare techniques is on the rise and offers various possibilities for businesses willing to create innovative and discrete solutions. - **Activity Monitoring:** The development of technology to monitor activity levels and overall wellbeing is expanding and could provide innovative solutions for fitness industries and healthcare providers. ### Who This Affects Most - **Consumer Electronics:** Consumer electronic companies could capitalize on the trend of unobtrusive tracking devices being incorporated into everyday wearables, such as shoes or clothing. - **Childcare Products:** The development of child tracking devices could offer opportunities for companies specializing in childcare products that provide innovative and discrete solutions. - **Fitness Industry:** Companies in the fitness industry could utilize activity monitoring technology to enhance their product and service offerings, providing additional options for clients' wellbeing. ## Related on Trend Hunter - [Tracker-Friendly Kids Sneakers](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers.md) - [Tracker-Concealing Shoe Accessories](https://www.trendhunter.com/trends/speck-tagimals-shoe-carriers.md) - [Toddler Health-Tracking Wearables](https://www.trendhunter.com/trends/littlebird.md) - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md) - [Location-Tracking Safety Wearables](https://www.trendhunter.com/trends/orbit-protect-gps-tracker.md) - [Sleek Lace Trimmer Designs](https://www.trendhunter.com/trends/lace-up.md) - [Senior-Targeted Wearable Devices](https://www.trendhunter.com/trends/lifeline-canada.md) - [Display-Equipped Item Trackers](https://www.trendhunter.com/trends/phototag.md)