# Triword Geolocation Systems The w3w GPS Platform Helps You Get Anywhere in Only Three Words By Alyson Wyers | Published 2014-12-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gps-platform References: [psfk](http://www.psfk.com/2014/12/given-3-words-app-can-lead-you-anywhere-on-earth.html) & [what3words](http://what3words.com/) With just three words, this app and GPS platform can help you get anywhere in the world. Geolocation site what3words (w3w) makes navigating earth more simple. If you have a difficult time following directions, this [map-based app](https://www.trendhunter.com/trends/navigation-system) is the one for you. w3w assigned a three word term to every 3 square meter area on the globe, allowing them to give you a very specific and oddly charming term for a particular place, like swan.dust.pillow or cotton.evolving.mulled. For example, the US Embassy in Mozambique is located at poem.blackbird.races. With a goal of offering location IDS that are easy for anyone anywhere to memorize and communicate, the GPS platform is a "way of encoding a huge number into something memorable" according to co-founder Chris Sheldrick. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Geolocation Simplification:** The what3words platform provides a simplified way of identifying geolocations through just three words, presenting opportunities for other platforms to mimic and improve on this innovation. - **Memorable Location Identifiers:** The use of memorable three-word identifiers presents opportunities for businesses to condense lengthy coordinates into something more memorable and easy to communicate. - **Personalized Navigation:** The w3w GPS platform could revolutionize personal navigation systems by allowing users to personalize their own three-word navigation codes to their desired destinations. ### Industries Being Reshaped - **Mapping and Navigation:** The mapping and navigation industry stands to benefit from this innovation as it presents new opportunities for simplification and personalization of navigation systems. - **Location-based Services:** The use of personalized and memorable three-word identifiers presents new opportunities for location-based services to streamline their offerings for customers. - **Tourism:** The tourism industry can leverage the simplicity and memorability of three-word identifiers to enhance travel experiences and simplify navigation for tourists in unfamiliar territories. ## Related on Trend Hunter - [Lost Package Preventing Technology](https://www.trendhunter.com/trends/missing-package.md) - [Location-Sharing Codes](https://www.trendhunter.com/trends/landcode.md) - [City Travel Guides](https://www.trendhunter.com/trends/waywise.md) - [Digitized Travel Wishlists](https://www.trendhunter.com/trends/wish2go.md) - [Screen-Free Wandering Navigation](https://www.trendhunter.com/trends/screenfree-wandering.md) - [Location-Based Audio Platforms](https://www.trendhunter.com/trends/voicingmap.md) - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [Smart City Exploration Apps](https://www.trendhunter.com/trends/purrwalk.md) - [AI-Powered Map Reporting Features](https://www.trendhunter.com/trends/waze-conversational-reporting.md)