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# Witty Patterned Button-Ups
GPPR's Summer Collection Features Hip Patterns and Crude Mottos

By  | Published 2013-06-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gppr
References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/gppr-2013-spring-summer-lookbook.aspx) & [shop.gppr.us](http://shop.gppr.us/category/shop)

GPPR, or The Gentleman, The Philosopher, The Pervert, The Rebel, has just released a fun and quirky summer collection featuring [unique patterns and comical slogans](https://www.trendhunter.com/trends/beams-plus-2). Each ensemble highlights a fun button-up shirt with a vibrant pattern, from polka-dots to paisley. However, the most memorable piece in the collection is an understated, green-grey button-up with a stark white slogan splashed across its front: Gentleman By Day, Philosopher By Night, Pervert By Choice, Rebel By Fate.

This eye-catching slogan for GPPR will definitely start conversations at parties, in class, or even just on the street. Its straightforwardness combined with its tongue-in-cheek quality makes it a fun and young slogan for a hip gentleman to display.

GPPR is known for dressing men in [flattering, sleek and vibrant outfits](https://www.trendhunter.com/trends/graphpaper-ss26), and its latest collection is no different. Each of these pieces is ahead of the curve, but it won't be long until GPPR's designs are dominating the market.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 52% | Activity: 19% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Quirky Summer Patterns:** Designing unique patterned shirts with quirky slogans for summer fashion collections
- **Vibrant Men's Fashion:** Creating sleek and vibrant outfits for men's fashion collections
- **Tongue-in-cheek Slogans:** Using straightforward and humorous slogans in fashion designs

### Sectors Adopting This

- **Fashion Industry:** Integrating creative pattern designs and humorous slogans into fashion collections
- **Marketing Industry:** Utilizing tongue-in-cheek slogans to attract target audiences for fashion and lifestyle brands
- **E-commerce Industry:** Exploring unique shirt patterns and slogans as a way to differentiate fashion products on online platforms

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