# Cannabis-Themed Celebratory Capsules Sundae School Celebrates Its Anniversary with the GPA 4.20 By Amy Duong | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gpa-420 References: [hypebeast](https://hypebeast.com/2018/4/sundae-school-gpa-420-collection-release) & [gpa420.splashthat](https://gpa420.splashthat.com/) Fashion imprint label [Sundae School](https://www.trendhunter.com/trends/flowerverse) introduced the GPA 4.20 collection to celebrate its one-year anniversary, as well as the [cannabis-honoring holiday 420](https://www.trendhunter.com/trends/420-celebration). The capsule is comprised of staple pieces such as hoodies, t-shirts, [a lighter](https://www.trendhunter.com/trends/cannabisthemed-lighter) and a grinder. The range playfully highlights the commemorating themes with graphics and satirical phrases such as "honor rollers," "My mom said I could buy this shirt if my GPA hit 4.20 but then I got high at Sundae School," and "Yellowstoner National Park." To celebrate the event, Sundae School will be hosting a pop-up event with a concept centered around Asian female artists. The new GPA 4.20 collection will be on display at the event, along with works from Dana Davenoprt, Desiree Kong and Yenata. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 88% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Cannabis-themed Fashion Capsules:** Opportunities for fashion brands to create collections inspired by cannabis culture and events like 420. - **Pop-up Events for Niche Celebrations:** Innovative ways to celebrate events like 420 through pop-up events that cater to specific cultural niches. - **Artistic Collaborations in Fashion:** Opportunities for fashion brands to collaborate with emerging artists and infuse art into their collections. ### Who This Affects Most - **Fashion Industry:** Fashion brands can incorporate cannabis-inspired collections to reach a new and niche audience. - **Event Planning Industry:** Event planners can create pop-up experiences that appeal to niche communities. - **Art Industry:** Artists and fashion brands can collaborate to create unique experiences and products for consumers. ## Related on Trend Hunter - [4/20 Cannabis Metaverse Events](https://www.trendhunter.com/trends/flowerverse.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [Cannabis-Friendly Golf Accessories](https://www.trendhunter.com/trends/swag-golf.md) - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Cannabis-Focused Retail Celebrations](https://www.trendhunter.com/trends/420-celebration.md) - [Cannabis-Inspired Golf Capsules](https://www.trendhunter.com/trends/timeless-golf-capsule.md) - [Cannabis-Friendly Pizza Promotions](https://www.trendhunter.com/trends/deals-for-420.md) - [Intricately Crafted Brass Lighters](https://www.trendhunter.com/trends/20th-of-april-collection.md)