# At-Home Retail Fitness Brands Walmart Entered into a Partnership for a GoZone Line of Products By Daniel Johnson | Published 2020-06-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gozone-line References: [newswire](https://www.newswire.ca/news-releases/ready-set-go-exercise-brand-gozone-launches-exclusively-at-walmart-canada-815308594.html) & [walmart](https://www.walmart.ca/en/gozone/N-51141359) [Walmart Canada](https://www.trendhunter.com/trends/shapermint) entered into a partnership to release a GoZone line of products, GoZone is a New York-based company that offers [at-home fitness products](https://www.trendhunter.com/trends/home-fitness). The partnership will give Walmart consumers access to GoZone products for [home gyms](https://www.trendhunter.com/trends/home-gym-equipment-1) or fitness routines. Walmart's new fitness offerings provide quality equipment at a cost-effective price. The products in the line follow a color convention, in order to simplify the processes for customers. Red items are for cardio and blue products are for rest and recovery. The GoZone line also features a wide variety of products for fitness-focused consumers including dumbbells, foam rollers, cardio ropes, resistance bands, and more. Goerge Altris, the President and CEO at GoZone, spoke about the partnership, "We pride ourselves on always delivering the utmost quality for our clients, and through our exclusive partnership with Walmart Canada, we're excited to officially launch GoZone in the Canadian market." Image Credit: GoZone/ Walmart ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **At-home Fitness Products:** The trend of at-home fitness products continues to grow, providing opportunities for retailers to cater to consumers who prefer to work out in the comfort of their own homes. - **Affordable Fitness Equipment:** The demand for cost-effective fitness equipment is on the rise, creating a market for retailers to offer quality products at affordable prices. - **Color-coded Fitness Products:** The use of color-coded fitness products simplifies the selection process for customers, making it easier for them to identify and purchase the right equipment for their needs. ### Where This Applies - **Retail:** Retailers can take advantage of the growing trend for at-home fitness products by offering a wide range of equipment and accessories to meet the needs of fitness-focused consumers. - **E-commerce:** The rise in demand for affordable fitness equipment presents an opportunity for e-commerce platforms to provide a convenient and accessible way for consumers to purchase fitness products online. - **Health and Wellness:** The use of color-coded fitness products can benefit the health and wellness industry by making it easier for consumers to incorporate exercise into their daily routines. ## Related on Trend Hunter - [Media Brand-Owned Fitness Lines](https://www.trendhunter.com/trends/popsugar.md) - [Exclusive Outdoor Retail Partnerships](https://www.trendhunter.com/trends/getaway-and-walmart.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md) - [Co-Branded Furniture Collections](https://www.trendhunter.com/trends/walmart-and-gap.md) - [Hockey-Branded Fitness Partnerships](https://www.trendhunter.com/trends/fitness-partnerships.md) - [On-Demand Fitness Partnerships](https://www.trendhunter.com/trends/ondemand-fitness.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [In-Store Home Gyms](https://www.trendhunter.com/trends/home-gym-mirror.md) - [Coach-Supporting Wellness Platforms](https://www.trendhunter.com/trends/tz-storefront.md)